Digital Insight for Business Marketing

Content marketing plays a strong role in today’s competitive online world, however despite everyone doing it, there are certain common mistakes everybody makes. It doesn’t matter if you are just starting out, or have been a season content creator for years, we can all admit that the following are among the mistakes we have made, and are still prone to making. So, how can we stop it?

Last time we looked at some of the greatest challenges (and their solutions) content marketers face in today's competitive online world. 

Continuing with the podcasting trend, join us for Part 2, as Chris Muccio interviews marketing expert Lorraine Ball on some of the benefits content marketing has to offer, that you might have never thought of.

Paid advertising is a term heard almost daily in the digital marketing world; however, for many it still remains a mystery. In this article, we will be briefly be exploring the concept of paid ads along with 6 advertising types you can leverage in your next campaign.

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read up on a new product of interest. So, is there a path to follow that accommodates the challenges while minimizing the interruptions and spam?

Video has long been an excellent form of content, and in today’s fast-paced world, it has become a staple for businesses and content creators alike. No other form of media attracts so much attention, interest, and engagement, so it is only logical that more and more creators jump on the bandwagon.

As June comes to a close, we're back with another edition of our Best Digital Marketing Blogs for the month! This time, we'll take a look at some very useful SEO insight for both seasoned professionals and newcomers alike, tips and tricks for more lead generation, how to improve content marketing efforts, and of course, ways to improve social media marketing. Let's jump right in!

In this new series, let's analyze some of the top search terms of the month. Specifically, let's look at how many new content pieces were created, who they were created by, the amount of engagement they accumulated, and the top posts you need to check out.

This time we will be using Buzzsumo to look at one of the top trending keywords of May; SEO. Let’s look at what some of the stats say.

With over 330 million active monthly users, Twitter is indeed a very powerful social media platform.  Information is published at a dizzying pace, which leads to a couple of key issues when trying to generate benefit from this tool; saturation and tweet life.

Today, it is getting increasingly harder to get seen on the platform and traditional methods of posting may no longer cut it. To address this, here is a list of the 7 most effective Twitter tips you can leverage to boost your Twitter marketing and tweet performance.

In the previous months, we looked at email marketing and lead gen tools; but what good are those without strong email, landing page, and content copy? For this reason, this month’s tools, we will be concentrating on content creation tools that can assist you in creating the best copy possible!

Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content. 

So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?