Digital Insight for Business Marketing

We live in a world where information is everywhere.  The challenge we face is that while information may be around us, we either don't see it or if we do see, we may not know what to do with it.  In this post, we are going to share an online marketing secret.  We are going to share 4 tips that you can immediately tap into to provide you with significant insight and help increase your online efforts. 

This post has been updated for 2019

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

This post has been updated for 2020!

The ultimate goal of every business is to achieve sustainable growth and a sound competitive position; and so is yours. As an SMB owner however, you may feel that you are limited by your budget, expertise, your company’s man-power, or a combination of the above.

Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.

With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)

This post has been updated for May, 2019

Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.” 

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

Last time we looked at 8 common but successful tactics for bringing traffic to your website. In this Part 2, we will finish off the series with 8 more strategies used by top industry players to bring traffic to their site and/or blog.

These 2 parts should be seen more as a checklist you can quickly run through and check off what you are currently doing, and what can potentially be added to your daily marketing operations.

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market saturation and competition; but not all hope is lost for those late to (or simply don’t know how to) play the game.

Since our social media tool recommendations have been well met, we decided to keep the ball rolling and satiate your thirst once more. 

2018 had major updates, from SEO changing the way it ranks pages to new features in social media. As we prepare to grow our business in 2019, the same tactics we used a couple years ago may not work today. So before diving head first into online growth tactics for 2019, let’s take a small step back and look at all the important social media updates that happened during 2018.

If you want to learn how these social media channels changed in 2019, read below:

• YouTube
• Facebook
• Instagram
• Twitter
• LinkedIn