Digital Insight for Business Marketing

Each month we compile a list of potential tools that can help you increase the efficiency of your daily marketing operations.

Last month we focused on a plethora of email automation tools to boost your email marketing campaign performance, but many of you came back and asked: “but what if I don’t have a very large list?” While there are numerous tactics for list building and lead gen, there is also a myriad of tools.

Last week we saw that content marketing trends have evolved significantly during 2017, and that shift can be expected to carry over into the months (even years) to come. So, what are some strategies and key takeaways for keeping up with this shift? Let's dig in.

As you know by now, every month our team goes through a plethora of articles and posts related to all things digital marketing, and this month was no different.  Here are some of our top pick from this past month, with topics ranging from SEO, to PPC, to Content Marketing, and of course, Social Media.

When we think of creating a sound content marketing strategy, the first thing that comes to mind is content creation and distribution. While this is 100% correct, there is much more we can do to improve our content marketing endeavors.... Enter, the content audit!

Oftentimes we are so preoccupied with creating the ideal blog post, nailing down the perfect strategy for social media, creating the perfect offer, and generating leads, that we neglect (or even completely forget) one very important element of online business… our website.

2017 was an exceptional year for content. From start to finish, we had creators posting great insight that only added to the already rich database for all that is internet marketing. As you might already know by now, our team spends numerous hours every week researching and getting educated on the latest trends, strategies and online marketing news. This means that we have a rather large number of articles in our arsenal we can go back to anytime a question rises.

As you know by now, every month our team reads a vast variety of articles and posts related to all things digital marketing. With 2017 coming to a close, we wanted to share some of our top picks for this year’s final month, and hopefully shed some light on some speculations by industry experts for what is to come in 2018.

With 2017 nearing its end, let’s take a step back and look at all the strategies and trends that shaped digital marketing during the year.

Email has proven its worth time and time again throughout the past decade and is undoubtedly one of the most useful tools for any marketer.