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Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

6 Game-Changing Business Tools To Cut Your Work Week in Half

Posted by Nicholas Dimitriadis on Jun 26, 2019 11:36:00 AM

This post has been updated for 2019!

The ultimate goal of every business is to achieve sustainable growth and a sound competitive position; and so is yours. As an SMB owner however, you may feel that you are limited by your budget, expertise, your company’s man-power, or a combination of the above.


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Topics: business growth, Tool Breakdown, Online Marketing Tools, Business Tools

Fundamentals of Backlinks: What You Need to Know

Posted by Nicholas Dimitriadis on Jun 19, 2019 9:54:00 AM

This article has been updated for 2019

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

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Topics: Off-site SEO, Backlinks, Link Building

Analyzing 912 Million Articles Taught Us This About Content Marketing

Posted by Nicholas Dimitriadis on Jun 12, 2019 11:44:00 AM

Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.

 

 

With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)

 

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Topics: Online Marketing, Content Marketing, Backlinks, Social Sharing

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on May 29, 2019 1:53:00 PM

This post has been updated for 2019

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

Which Digital Marketing KPIs Should You Really Be Tracking?

Posted by Nicholas Dimitriadis on May 23, 2019 10:16:00 AM

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

 

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Topics: SEO

Why Does SEO Take So Long To See Results?

Posted by Nicholas Dimitriadis on May 21, 2019 9:39:00 AM

This post has been updated for 5/21/2019

 

So you are at the point where you know you need SEO and decide to do something about it. You can either buckle down and do it yourself or hire an SEO expert to start and manage the process for you.

In either case, you might see minimal results…

This is obviously frustrating. You're spending a considerable amount of time and money into getting everything right, but instead, you're not seeing any immediate results, not even a noteworthy amount of traffic. Why?

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Topics: SEO, digital marketing

Out With The Old, In With The New - How To Perfect SEO in 2019

Posted by Nicholas Dimitriadis on May 16, 2019 11:09:00 AM

This post has been updated for May, 2019

Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.” 

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Topics: SEO, Ranking in 2018

5 Marketing Magnets That Drive Lead Generation Success

Posted by Nicholas Dimitriadis on May 14, 2019 10:39:00 AM

Lead generation is one of the most important goals every business goes after. However, if your offer can’t be seen by your audience, any opportunity for lead gen will ultimately be squandered. This is where marketing magnets come in.

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Topics: Generate Leads

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on May 9, 2019 2:22:00 PM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

 

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Topics: Content Marketing, SEO, Content Clusters

How Topic Clusters Make Content Marketing More Effective in 2019

Posted by Nicholas Dimitriadis on May 7, 2019 2:22:00 PM

This posts was updated on 05/07/2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

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