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Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on Dec 4, 2019 9:53:00 AM

This post has been updated for 2019

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

Which Digital Marketing KPIs Should You Really Be Tracking?

Posted by Nicholas Dimitriadis on Nov 27, 2019 10:16:00 AM

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

 

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Topics: SEO

6 Things You Need To Know for Influencer Marketing in 2020

Posted by Nicholas Dimitriadis on Nov 13, 2019 9:58:00 AM

This article was updated  for 2019

2018 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2019 as well.

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Topics: Influencer Marketing

The Art Of Repurposing Content - Saving You Valuable Time

Posted by Nicholas Dimitriadis on Nov 6, 2019 11:03:00 AM

This article has been updated for 2019

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you'll end up wasting hours brainstorming, researching, and creating posts just to get a handful of views and a whole lot of time wasted.

 

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Topics: Content Marketing, digital marketing, Repurposing Content

6 Essential Google Tools Every Business Should Be Using

Posted by Nicholas Dimitriadis on Oct 30, 2019 9:51:00 AM

This post was updated for 2019

Growing a business online isn't easy; it takes hard work, time, and most importantly patience. But sometimes there are ways to help speed up your business growth, and that's with marketing tools, (more specifically, google tools for business growth.)

We use Google tools like Gmail, Google Drive and Docs almost everyday, but have you ever considered using Google Search Console, or even Google My Business to drive traffic, leads, and sales? 

If you're interested in more marketing tools, check out this article that shares the best 25 best business tools to grow your business.   


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Topics: digital marketing, Google Analytics, Google Ads, Google Tools

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on Oct 23, 2019 10:09:00 AM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

 

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Topics: Content Marketing, SEO, Content Clusters

10 Backlink Building Tactics That Are Guaranteed to Work in 2019

Posted by Nicholas Dimitriadis on Oct 11, 2019 9:44:00 AM

This post has been updated for 2019

Are you struggling with building backlinks for your website? Maybe you're spending hours running link building campaigns only to get zero results. If this sounds like you, you're not alone.

Backlink building is one of the most effective ways to grow a business online, but it's also one of the greatest struggles for marketers... but it doesn't have to be.

Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

 

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Topics: SEO, Off-site SEO, Backlinks, Backlink Building

Content is King: 101 Tips To Leverage For Your Next Campaign

Posted by Nicholas Dimitriadis on Oct 9, 2019 9:46:00 AM

This post has been updated for 2019

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.


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Topics: Content Marketing, digital marketing

How Topic Clusters Make Content Marketing More Effective in 2019

Posted by Nicholas Dimitriadis on Oct 3, 2019 2:18:00 PM

This posts was updated for 2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

Video SEO: How to Optimize and Increase Traffic to Your Videos

Posted by Nicholas Dimitriadis on Sep 20, 2019 11:59:00 AM

This post has been updated for 2019

Over the past few weeks we have noticed an increase of folks interested in enhancing the performance of their videos. One of our readers in particular (for the sake of anonymity let’s call him Mr. Smith), underlined that he is a proud small business owner (SMB) and has seen satisfactory results from his company’s blog and social channels, however his videos seem to be severely lacking, drawing in a minuscule amount of traffic.


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