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Digital Insight for Business Marketing

10 Types Of Blogs To Make Content Marketing More Effective

Posted by Nicholas Dimitriadis on Jan 22, 2020 4:13:09 PM

What is a blog post? When most of us think about a blog, the first thing that comes to mind is a piece of text that offers value to our audience by covering their pains, needs, and interests. While this is correct there is much more hidden behind what a blog post is…or at least what it can become.

 

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Topics: Content Marketing, blog types

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on Dec 4, 2019 9:53:00 AM

This post has been updated for 2020

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

The Art Of Repurposing Content - Saving You Valuable Time

Posted by Nicholas Dimitriadis on Nov 6, 2019 11:03:00 AM

This article has been updated for 2019

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you'll end up wasting hours brainstorming, researching, and creating posts just to get a handful of views and a whole lot of time wasted.

 

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Topics: Content Marketing, digital marketing, Repurposing Content

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on Oct 23, 2019 10:09:00 AM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

 

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Topics: Content Marketing, SEO, Content Clusters

Content is King: 101 Tips To Leverage For Your Next Campaign

Posted by Nicholas Dimitriadis on Oct 9, 2019 9:46:00 AM

This post has been updated for 2019

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.


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Topics: Content Marketing, digital marketing

How Topic Clusters Make Content Marketing More Effective in 2019

Posted by Nicholas Dimitriadis on Oct 3, 2019 2:18:00 PM

This posts was updated for 2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

Analyzing 912 Million Articles Taught Us This About Content Marketing

Posted by Nicholas Dimitriadis on Jun 12, 2019 11:44:00 AM

Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.

 

 

With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)

 

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Topics: Online Marketing, Content Marketing, Backlinks, Social Sharing

10 Common Content Marketing Mistakes & How to Solve Them

Posted by Nicholas Dimitriadis on Dec 18, 2018 9:06:00 AM

Content marketing plays a strong role in today’s competitive online world, however despite everyone doing it, there are certain common mistakes everybody makes. It doesn’t matter if you are just starting out, or have been a season content creator for years, we can all admit that the following are among the mistakes we have made, and are still prone to making. So, how can we stop it?

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Topics: Content Marketing

Experts Share 4 Content Marketing Benefits You Haven't Thought Of

Posted by Nicholas Dimitriadis on Oct 18, 2018 9:14:00 AM

Last time we looked at some of the greatest challenges (and their solutions) content marketers face in today's competitive online world. 

 

 

Continuing with the podcasting trend, join us for Part 2, as Chris Muccio interviews marketing expert Lorraine Ball on some of the benefits content marketing has to offer, that you might have never thought of.

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Topics: Content Marketing, Podcast, Content Marketing Benefits

The Best Digital Marketing Blogs From The First Half of 2018!

Posted by Taha Aziz on Aug 30, 2018 9:15:00 AM

Wow, is time flying or is it just us? As we wrap up the month of August, we thought about all the great posts we've read this year. That's why we're doing something a little different. We decided to aggregate the best posts from the first half of the year and also included some of our favorite articles from the month of August. Without further delay, let's begin. 

 

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Topics: Content Marketing, SEO, Social Media, Content Marketing Tools

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