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Digital Insight for Business Marketing

Creative Content: 10 Methods To Help You Generate New Ideas

Posted by Nicholas Dimitriadis on Jul 17, 2018 9:05:00 AM

It doesn’t matter if you are a seasoned professional, a market leader, or an industry newcomer, we all have experienced “dry” periods. As hard as we try, we can't come up with a fresh new idea for our content calendar. Creative blocks are not an uncommon phenomenon, and when they appear, they can have a disastrous effect on your constructive capabilities and morale.

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Topics: Content Marketing

The Art Of Repurposing Content

Posted by Nicholas Dimitriadis on Jul 10, 2018 9:05:00 AM

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you'll end up wasting hours brainstorming, researching, and creating posts just to get a handful of views and a whole lot of time wasted.

 

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Topics: Content Marketing, digital marketing, Repurposing Content

The Best Digital Marketing Blogs From June!

Posted by Nicholas Dimitriadis on Jun 28, 2018 8:20:00 AM

As June comes to a close, we're back with another edition of our Best Digital Marketing Blogs for the month! This time, we'll take a look at some very useful SEO insight for both seasoned professionals and newcomers alike, tips and tricks for more lead generation, how to improve content marketing efforts, and of course, ways to improve social media marketing. Let's jump right in!

 

 

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Topics: Lead Gen, Content Marketing, SEO, Social Media, Monthly Recap

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on Jun 26, 2018 8:29:00 AM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. Content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

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Topics: Content Marketing, SEO, Content Clusters

Topic Clusters: The Future of SEO & Content Marketing

Posted by Nicholas Dimitriadis on May 17, 2018 9:13:00 AM

SEO is evolving, and we as consumers are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

What Are The Benefits Of Video Marketing? We Asked An Expert

Posted by Taha Aziz on Apr 17, 2018 8:13:00 AM

We continue our Expert Interview Series, this time with marketing specialist of Renderforest, Rafayel. If you're unfamiliar with their tool, Renderforest is:

"... a cloud-based video maker for creating intro videos for YouTube, explainer animations, kinetic typography, product or service promotional videos, music visualizations, wedding or travel slideshows, mobile app promotions, event invitations, corporate presentations, infographics and a lot more."

 
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Topics: Video Marketing, Content Marketing, Expert Series

The Evolution Of Content Marketing: Steps You Can Take To Keep Up

Posted by Nicholas Dimitriadis on Mar 22, 2018 8:15:00 AM

Last week we saw that content marketing trends have evolved significantly during 2017, and that shift can be expected to carry over into the months (even years) to come. So, what are some strategies and key takeaways for keeping up with this shift? Let's dig in.

 

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Topics: online content marketing, Content Marketing, marketing techniques, digital marketing

Content Marketing Is Shifting In 2018: Here's What You Need To Know

Posted by Nicholas Dimitriadis on Mar 15, 2018 10:29:10 AM
In a recent report by Steve Rayson of Buzzsumo, he starts with the this point, "If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective."  Well, that got our attention and hopefully yours as well!  2017 was a year of great change for content marketing, and these changes will definitely be impacting how we do business in 2018.

 

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Topics: Content Marketing

10 Common Content Marketing Mistakes & How to Solve Them

Posted by Nicholas Dimitriadis on Mar 6, 2018 8:17:00 AM

Content marketing plays a strong role in today’s competitive online world, however despite everyone doing it, there are certain common mistakes everybody makes. It doesn’t matter if you are just starting out, or have been a season content creator for years, we can all admit that the following are among the mistakes we have made, and are still prone to making. So, how can we stop it?

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Topics: Content Marketing

Revitalize Your Marketing Strategy With This 5 Step Content Audit

Posted by Nicholas Dimitriadis on Feb 22, 2018 8:26:00 AM

When we think of creating a sound content marketing strategy, the first thing that comes to mind is content creation and distribution. While this is 100% correct, there is much more we can do to improve our content marketing endeavors.... Enter, the content audit!

 

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Topics: Content Marketing

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