This article was updated for 2019
2018 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2019 as well.
Topics: Influencer Marketing
Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content.
So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?
Topics: Influencer Marketing
In 2017, the power of influencer marketing continues to grow. According to a study by TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In another study, Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers.
Topics: influencers, Influencer Marketing
