Digital Insight for Business Marketing

Competitive intelligence can provide crucial information when it comes to business growth. But what does it mean?

Social media has evolved to become one of the most powerful marketing tools in the digital age. Twitter, Facebook, Instagram, and Linkedin are some of the most popular forms of social media to date, but they are also among the most saturated. Therefore social media tools are an absolute must if you are looking to grow your business in 2020.

In this post we will be looking at our top picks for each of the social platforms we mentioned above. These social media tools will primarily be focusing on helping you effectively and efficiently view you analytics and even help you automate you posting processes.

This article has been updated for 2020

When it comes to social networks, Facebook is the reigning king with over 2.45 billion active monthly users (as of January 2020) and around 247 million active daily users in the US and Canada alone. With such a vast number of users on Facebook, using this channel for business is a no-brainer.

Instagram is a platform that’s growing exponentially by the day. Over 80 million photos are posted daily, with over 500 million daily active users on the platform. Instagram has optimized its application for people to get information quick and on the go. With businesses investing in social media marketing, it’s no surprise they’re turning to Instagram. Today I’m going to explain to you the best type of Instagram content your business can post and how to get followers on Instagram.

This post has been updated for 2019

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

This post has been updated for 2019

Instagram is a social media platform that has been growing exponentially since it was introduced in 2010. What’s unique about this application is how it has developed into a platform for users to share photos and videos with their audience. With over 500 million daily active users, there’s no doubt that Instagram can be a very powerful tool in your marketing arsenal.

Social media continues to grow faster than ever. Users range from all different ages and backgrounds, and sometimes it even gets a little tough reaching the right audience. In this post, we dig into 7 elements we used to create the ultimate Twitter page template that helped our accounts gain 40,000+ followers. In this example we will be looking at @CMe4Marketing.

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

Since our social media tool recommendations have been well met, we decided to keep the ball rolling and satiate your thirst once more. 

2018 had major updates, from SEO changing the way it ranks pages to new features in social media. As we prepare to grow our business in 2019, the same tactics we used a couple years ago may not work today. So before diving head first into online growth tactics for 2019, let’s take a small step back and look at all the important social media updates that happened during 2018.

If you want to learn how these social media channels changed in 2019, read below:

• YouTube
• Facebook
• Instagram
• Twitter
• LinkedIn