Digital Insight for Business Marketing

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read up on a new product of interest. So, is there a path to follow that accommodates the challenges while minimizing the interruptions and spam?

In 2017, the power of influencer marketing continues to grow. According to a study by TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In another study, Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. 

The marketing field if fast changing and moves at a blink of an eye. It's easy to miss out on new information, which is why the Social Fusion Group is here to help. We've aggregated the top digital marketing articles you might have missed from the month of February. Check out the list below.

As many of our audience already knows, I both created and teach online marketing for business growth at one of Florida’s largest Universities. This class isn’t for undergrads.  It was created specifically for the Executive Education department.  Basically, it was created for business folks like me and you. 

Recently I had a question in class that lead to a very robust discussion.  Since you can benefit from it too, I thought I would share it with you.