Each month we compile a list of potential tools that can help you increase the efficiency of your daily marketing operations.
Last month we focused on a plethora of email automation tools to boost your email marketing campaign performance, but many of you came back and asked: “but what if I don’t have a very large list?” While there are numerous tactics for list building and lead gen, there is also a myriad of tools.
The tools we present here could potentially be a very nice fit with the email marketing tools we presented last time, so finding the combination that best suits your business can go a long way.
Let’s get started!
Improve your social following and engagement by incorporating social sharing buttons to customized messages on your blogs or website
Create vibrant CTAs that stand out
Gather subscriber data to your email lists in MailChimp, Aweber, and Campaign Monitor
A/B test your messages to see what works best for your audience
Oftentimes the decision to become a lead or to just keep scrolling elsewhere comes down to the presentation of your form. It is because of this, that just minor improvements to your lead capture forms can significantly impact marketing performance and overall conversion rate.
Leadformly is a powerful tool for any marketer as it allows you to choose from a variety of attractive templates designed from experts (which can also be editable via HTML and CSS), add editable questions, and incorporate conditional logic among others. Finally, the tool allows you monitor the analytics of each form as well as gather audience insight to help you better understand how to improve your forms.
Qualaroo is a neat little tool that is mainly used for customer research. What it essentially does is create mini surveys that can be placed on your website. These essentially not only help you better communicate with your visitors, it also helps you better understand your audience.
There is, however, an opportunity for lead gen using this tool. You can basically begin a survey as usual, but along the way (whenever it makes sense) you can enter a question asking them to schedule a phone call or enter their email address. You would be surprised by the potential effectiveness of this tool.
Are there any tools you think we should have included on our list? Let us know!
And as always be sure to check out the links below for more tools and digital marketing insight:
- 5 Marketing Magnets That Drive Lead Generation
- [Growth Hacking!] - 6 Easy Lead Generating Methods For Your Business
- The 4 Best Social Media Marketing Books You Need To Read
- 5 Tools For Marketers That Could Save Hundreds Of Dollars
- Email Marketing Tools: Our Top Picks for March
- 4 Social Media Management Tools You Need In Your Arsenal