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Digital Insight for Business Marketing

Which Digital Marketing KPIs Should You Really Be Tracking?

Posted by Nicholas Dimitriadis on May 23, 2019 10:16:00 AM

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

 

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Topics: SEO

Why Does SEO Take So Long To See Results?

Posted by Nicholas Dimitriadis on May 21, 2019 9:39:00 AM

This post has been updated for 5/21/2019

 

So you are at the point where you know you need SEO and decide to do something about it. You can either buckle down and do it yourself or hire an SEO expert to start and manage the process for you.

In either case, you might see minimal results…

This is obviously frustrating. You're spending a considerable amount of time and money into getting everything right, but instead, you're not seeing any immediate results, not even a noteworthy amount of traffic. Why?

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Topics: SEO, digital marketing

Out With The Old, In With The New - How To Perfect SEO in 2019

Posted by Nicholas Dimitriadis on May 16, 2019 11:09:00 AM

This post has been updated for May, 2019

Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.” 

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Topics: SEO, Ranking in 2018

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on May 9, 2019 2:22:00 PM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

 

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Topics: Content Marketing, SEO, Content Clusters

How Topic Clusters Make Content Marketing More Effective in 2019

Posted by Nicholas Dimitriadis on May 7, 2019 2:22:00 PM

This posts was updated on 05/07/2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

7 SEO Tools to Immediately Improve Your Search Marketing

Posted by Nicholas Dimitriadis on Apr 9, 2019 9:37:00 AM

SEO tools help businesses generate awareness and traffic to their site through search engines, (and is one of the most important marketing tactics a business needs to focus on.) Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must.

A lot of marketers spend hours on compiling and analyzing data, which they then try to leverage in order to make SEO improvements. Sounds boring, right? It doesn't have to be, this is where automation comes in.

 

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Topics: Online Marketing, SEO, Online Marketing Tools, Business Tools

A Beginner's Guide to Off-Site SEO

Posted by Nicholas Dimitriadis on Dec 20, 2018 9:19:00 AM

As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO?


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Topics: SEO, Off-site SEO

10 Backlink Building Tactics That Are Guaranteed to Work in 2019

Posted by Nicholas Dimitriadis on Nov 13, 2018 9:44:00 AM

This post has been updated on November 13, 2018

Are you struggling with building backlinks for your website? Maybe you're spending hours running link building campaigns only to get zero results. If this sounds like you, you're not alone.

Backlink building is one of the most effective ways to grow a business online, but it's also one of the greatest struggles for marketers... but it doesn't have to be.

Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

 

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Topics: SEO, Off-site SEO, Backlinks, Backlink Building

The Best Digital Marketing Blogs From The First Half of 2018!

Posted by Taha Aziz on Aug 30, 2018 9:15:00 AM

Wow, is time flying or is it just us? As we wrap up the month of August, we thought about all the great posts we've read this year. That's why we're doing something a little different. We decided to aggregate the best posts from the first half of the year and also included some of our favorite articles from the month of August. Without further delay, let's begin. 

 

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Topics: Content Marketing, SEO, Social Media, Content Marketing Tools

The Best Digital Marketing Blogs From July!

Posted by Taha Aziz on Jul 31, 2018 8:13:00 AM

As July comes to a close, we're back with another edition of our Best Digital Marketing Blogs for the month! This month, we'll look at SEO tricks from leading experts, step-by-step guides for social media awareness, and literally 1000+ lead generation strategies from marketing experts. Let's jump right in!

 

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Topics: Lead Generation, SEO, Traffic Acquisition

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