Digital Insight for Business Marketing

This post has been updated for 2019!

The ultimate goal of every business is to achieve sustainable growth and a sound competitive position; and so is yours. As an SMB owner however, you may feel that you are limited by your budget, expertise, your company’s man-power, or a combination of the above.

This article has been updated for 2019

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.

With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)

This post has been updated for 2019

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

This post has been updated for May, 2019

Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.” 

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

What is a blog post? When most of us think about a blog, the first thing that comes to mind is a piece of text that offers value to our audience by covering their pains, needs, and interests. While this is correct there is much more hidden behind what a blog post is…or at least what it can become.

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

This post was updated on April 18, 2019

Growing a business online isn't easy; it takes hardwork, time, and most importantly patience. But sometimes there are ways to help speed up your business growth, and that's with marketing tools, (more specifically, google tools for business growth.)

We use Google tools like Gmail, Google Drive and Docs almost everyday, but have you ever considered using Google Search Console, or even Google My Business to drive traffic, leads, and sales? 

If you're interested in more marketing tools, check out this article that shares the best 25 best business tools to grow your business.