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Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on May 29, 2019 1:53:00 PM

This post has been updated for 2019

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

Which Digital Marketing KPIs Should You Really Be Tracking?

Posted by Nicholas Dimitriadis on May 23, 2019 10:16:00 AM

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

 

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Topics: SEO

Out With The Old, In With The New - How To Perfect SEO in 2019

Posted by Nicholas Dimitriadis on May 16, 2019 11:09:00 AM

This post has been updated for May, 2019

Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.” 

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Topics: SEO, Ranking in 2018

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on May 9, 2019 2:22:00 PM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

 

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Topics: Content Marketing, SEO, Content Clusters

How Topic Clusters Make Content Marketing More Effective in 2019

Posted by Nicholas Dimitriadis on May 7, 2019 2:22:00 PM

This posts was updated on 05/07/2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

10 Types Of Blogs To Make Content Marketing More Effective

Posted by Nicholas Dimitriadis on Apr 30, 2019 9:37:00 AM

What is a blog post? When most of us think about a blog, the first thing that comes to mind is a piece of text that offers value to our audience by covering their pains, needs, and interests. While this is correct there is much more hidden behind what a blog post is…or at least what it can become.

 

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Topics: Content Marketing, blog types

7 LinkedIn Tools to Boost Your Performance

Posted by Nicholas Dimitriadis on Apr 23, 2019 9:37:00 AM

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

 

 

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

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Topics: Social Media, LinkedIn Tools

6 Essential Google Tools Every Business Should Be Using

Posted by Nicholas Dimitriadis on Apr 18, 2019 9:51:00 AM

This post was updated on April 18, 2019

Growing a business online isn't easy; it takes hardwork, time, and most importantly patience. But sometimes there are ways to help speed up your business growth, and that's with marketing tools, (more specifically, google tools for business growth.)

We use Google tools like Gmail, Google Drive and Docs almost everyday, but have you ever considered using Google Search Console, or even Google My Business to drive traffic, leads, and sales? 

If you're interested in more marketing tools, check out this article that shares the best 25 best business tools to grow your business.   


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Topics: digital marketing, Google Analytics, Google Ads, Google Tools

16 Ways To Increase Your Website's Visibility - Part 2

Posted by Nicholas Dimitriadis on Apr 16, 2019 9:41:00 AM

Last time we looked at 8 common but successful tactics for bringing traffic to your website. In this Part 2, we will finish off the series with 8 more strategies used by top industry players to bring traffic to their site and/or blog.

 

These 2 parts should be seen more as a checklist you can quickly run through and check off what you are currently doing, and what can potentially be added to your daily marketing operations.

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16 Ways To Increase Your Website's Visibility - Part 1

Posted by Nicholas Dimitriadis on Apr 11, 2019 9:51:00 AM

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market saturation and competition; but not all hope is lost for those late to (or simply don’t know how to) play the game.

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Topics: Website Optimization, Traffic Acquisition

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