Digital Insight for Business Marketing

SEO is one of the most important marketing tactics a business needs to focus on. Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must. Oftentimes with SEO, compiling and analyzing data, and finding potential issues or missed opportunities can become a tedious task. But it doesn't have to be. This is where automation tools come in.

Last time we looked at some of the greatest challenges (and their solutions) content marketers face in today's competitive online world. 

Continuing with the podcasting trend, join us for Part 2, as Chris Muccio interviews marketing expert Lorraine Ball on some of the benefits content marketing has to offer, that you might have never thought of.

Time is a very limited and valuable commodity in this day and age; and while we enjoy creating in depth posts about everything that is digital marketing; we understand that you might not have the time to sit down and enjoy it.

This is why this week we come to you with something different; a podcast.

What is a blog post? When most of us think about a blog, the first thing that comes to mind is a piece of text that offers value to our audience by covering their pains, needs, and interests. While this is correct there is much more hidden behind what a blog post is…or at least what it can become.

Since our social media tool recommendations have been well met, we decided to keep the ball rolling and satiate your thirst once more. 

Paid advertising is a term heard almost daily in the digital marketing world; however, for many it still remains a mystery. In this article, we will be briefly be exploring the concept of paid ads along with 6 advertising types you can leverage in your next campaign.

As business owners, be it large or small, one of your most important goals (if not the most important) is to generate leads. You may be thinking however, with competition and noise constantly increasing in the digital world, how will you ever be able to compete for and win audience attention?

Over the past few weeks we have noticed an increase of folks interested in enhancing the performance of their videos. One of our readers in particular (for the sake of anonymity let’s call him Mr. Smith), underlined that he is a proud small business owner (SMB) and has seen satisfactory results from his company’s blog and social channels, however his videos seem to be severely lacking, drawing in a minuscule amount of traffic.

We live in a world where information is everywhere.  The challenge we face is that while information may be around us, we either don't see it or if we do see, we may not know what to do with it.  In this post, we are going to share an online marketing secret.  We are going to share 4 tips that you can immediately tap into to provide you with significant insight and help increase your online efforts. 

Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.”