Digital Insight for Business Marketing

This posts was updated on 12/13/2018

SEO is evolving, and we as consumers are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

This article has been updated on 12/11/2018

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

So in this article, we will be focusing on what native ads really are; we'll look at some prime examples and share some useful tips on how you can implement in your next native ad strategy.

It doesn’t matter if you are a seasoned professional, a market leader, or an industry newcomer, we all have experienced “dry” periods. As hard as we try, we can't come up with a fresh new idea for our content calendar. Creative blocks are not an uncommon phenomenon, and when they appear, they can have a disastrous effect on your constructive capabilities and morale.

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

This article was updated on 11/15/2018

2018 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2019 as well.

This post has been updated on November 13,2018

Does generating backlinks seem like an unattainable goal? Have you been spending hours trying to get strong authoritative sites to link back to your site, but to no avail? If this is the case, you are not alone. Backlink generation is among the leading issues plaguing companies and content creators alike... but it doesn't have to be. Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.

Lead generation is one of the most important goals every business goes after. However, if your offer can’t be seen by your audience, any opportunity for lead gen will ultimately be squandered. This is where marketing magnets come in.