In a previous article, we talked about how SEO might not always work. Sometimes we find ourselves in a never-ending circle of keyword brainstorming and evaluating with little to no results. This is where a solid distribution strategy comes in.
In a previous article, we talked about how SEO might not always work. Sometimes we find ourselves in a never-ending circle of keyword brainstorming and evaluating with little to no results. This is where a solid distribution strategy comes in.
This article has been updated for 2019
As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO?
Topics: SEO, Off-site SEO
Time is a very limited and valuable commodity in this day and age; and while we enjoy creating in depth posts about everything that is digital marketing; we understand that you might not have the time to sit down and enjoy it.
This is why this week we come to you with something different; a podcast.
Continuing with our monthly tools recommendations, this time we come to you with some of our top picks for email marketing.
Now keep in mind that there are a plethora of email marketing automation tools out there which could easily fill out list with 50+ entries. Instead, we asked around and found the 4 most user friendly and effective email marketing tools anyone can simply pick up and start using (regardless of tech literacy).
Topics: Email Marketing
We live in a world where information is everywhere. The challenge we face is that while information may be around us, we either don't see it or if we do see, we may not know what to do with it. In this post, we are going to share an online marketing secret. We are going to share 4 tips that you can immediately tap into to provide you with significant insight and help increase your online efforts.
Topics: Competitive Analysis
This post has been updated for 2019
In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.
Topics: Social Media, Facebook Marketing
This post has been updated for 2019!
The ultimate goal of every business is to achieve sustainable growth and a sound competitive position; and so is yours. As an SMB owner however, you may feel that you are limited by your budget, expertise, your company’s man-power, or a combination of the above.
Topics: business growth, Tool Breakdown, Online Marketing Tools, Business Tools
This article has been updated for 2019
In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.
One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.
Topics: Off-site SEO, Backlinks, Link Building
Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.
With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)
Topics: Online Marketing, Content Marketing, Backlinks, Social Sharing
This post has been updated for May, 2019
Search engine optimization (SEO) is a scary term for some. Businesses create great content, only to get minimal results. SEO doesn't have to be hard, or scary; if implemented correctly, SEO can be your best friend. For those unaware, Search Engine Land defines SEO as, “...the process of getting traffic from the ‘free’, ‘organic’ ‘editorial’, or ‘natural’ search results on search engines.”
Topics: SEO, Ranking in 2018