Digital Insight for Business Marketing

What is a blog post? When most of us think about a blog, the first thing that comes to mind is a piece of text that offers value to our audience by covering their pains, needs, and interests. While this is correct there is much more hidden behind what a blog post is…or at least what it can become.

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

This post was updated on April 18, 2019

Growing a business online isn't easy; it takes hardwork, time, and most importantly patience. But sometimes there are ways to help speed up your business growth, and that's with marketing tools, (more specifically, google tools for business growth.)

We use Google tools like Gmail, Google Drive and Docs almost everyday, but have you ever considered using Google Search Console, or even Google My Business to drive traffic, leads, and sales? 

If you're interested in more marketing tools, check out this article that shares the best 25 best business tools to grow your business.   

Last time we looked at 8 common but successful tactics for bringing traffic to your website. In this Part 2, we will finish off the series with 8 more strategies used by top industry players to bring traffic to their site and/or blog.

These 2 parts should be seen more as a checklist you can quickly run through and check off what you are currently doing, and what can potentially be added to your daily marketing operations.

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market saturation and competition; but not all hope is lost for those late to (or simply don’t know how to) play the game.

SEO tools help businesses generate awareness and traffic to their site through search engines, (and is one of the most important marketing tactics a business needs to focus on.) Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must.

A lot of marketers spend hours on compiling and analyzing data, which they then try to leverage in order to make SEO improvements. Sounds boring, right? It doesn't have to be, this is where automation comes in.

This post has been updated for 2019

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.

This article was updated on 4/2/2019

2018 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2019 as well.

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content.