Digital Insight for Business Marketing

This post was updated for 2020

Growing a business online isn't easy; it takes hard work, time, and most importantly patience. But sometimes there are ways to help speed up your business growth, and that's with marketing tools, (more specifically, google tools for business growth.)

We use Google tools like Gmail, Google Drive and Docs almost everyday, but have you ever considered using Google Search Console, or even Google My Business to drive traffic, leads, and sales? 

If you're interested in more marketing tools, check out this article that shares the best 25 best business tools to grow your business.   

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

This post has been updated for 2019

Are you struggling with building backlinks for your website? Maybe you're spending hours running link building campaigns only to get zero results. If this sounds like you, you're not alone.

Backlink building is one of the most effective ways to grow a business online, but it's also one of the greatest struggles for marketers... but it doesn't have to be.

Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

This post has been updated for 2019

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.

This posts was updated for 2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

This post has been updated for 2019

Over the past few weeks we have noticed an increase of folks interested in enhancing the performance of their videos. One of our readers in particular (for the sake of anonymity let’s call him Mr. Smith), underlined that he is a proud small business owner (SMB) and has seen satisfactory results from his company’s blog and social channels, however his videos seem to be severely lacking, drawing in a minuscule amount of traffic.

In a previous article, we talked about how SEO might not always work. Sometimes we find ourselves in a never-ending circle of keyword brainstorming and evaluating with little to no results. This is where a solid distribution strategy comes in.

This article has been updated for 2019

As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO?

Time is a very limited and valuable commodity in this day and age; and while we enjoy creating in depth posts about everything that is digital marketing; we understand that you might not have the time to sit down and enjoy it.

This is why this week we come to you with something different; a podcast.

Continuing with our monthly tools recommendations, this time we come to you with some of our top picks for email marketing.

Now keep in mind that there are a plethora of email marketing automation tools out there which could easily fill out list with 50+ entries. Instead, we asked around and found the 4 most user friendly and effective email marketing tools anyone can simply pick up and start using (regardless of tech literacy).