Digital Insight for Business Marketing

This article has been updated for 2020

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

This post has been updated for 2019

Are you struggling with building backlinks for your website? Maybe you're spending hours running link building campaigns only to get zero results. If this sounds like you, you're not alone.

Backlink building is one of the most effective ways to grow a business online, but it's also one of the greatest struggles for marketers... but it doesn't have to be.

Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

This article has been updated for 2019

As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO?