Digital Insight for Business Marketing

This post has been updated for 2020

LinkedIn is one of the largest social networking platforms with about 590 million users spread out in over 200 countries worldwide. However, undoubtedly an ideal tool for business growth, it is often overlooked or misused by users confusing it with just an ordinary social medium for displaying one’s resume.

This post has been updated for 2020

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

As we all know, LinkedIn is the go-to platform for finding and making connections with professionals in any industry. However, with the right strategy, it can also be one of the best sales prospecting tools a business owner could ask for.