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Digital Insight for Business Marketing

20 LinkedIn Marketing Tips To Help You Grow Your Business

Posted by Nicholas Dimitriadis on Jan 17, 2020 5:18:55 PM

This post has been updated for 2020

LinkedIn is one of the largest social networking platforms with about 590 million users spread out in over 200 countries worldwide. However, undoubtedly an ideal tool for business growth, it is often overlooked or misused by users confusing it with just an ordinary social medium for displaying one’s resume.

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Topics: LinkedIn

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on Dec 4, 2019 9:53:00 AM

This post has been updated for 2020

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

10 LinkedIn Tools Marketers Need To Be Using

Posted by Nicholas Dimitriadis on Oct 10, 2017 8:55:00 AM

As we all know, LinkedIn is the go-to platform for finding and making connections with professionals in any industry. However, with the right strategy, it can also be one of the best sales prospecting tools a business owner could ask for.

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Topics: LinkedIn, Digital Business Growth

LinkedIn Sale: Ahead of the Curve on Digital Marketing Predictions

Posted by Heather Bonebrake on Jun 19, 2016 11:05:43 PM

Back in 2008, Social Fusion founder Chris Muccio published the first book of its kind on marketing yourself and your business on LinkedIn. Not only was Muccio an innovator in his field for being an early adapter as to the digital marketing potential of LinkedIn, he also rightly predicted the major acquisition of LinkedIn by Microsoft. 

On page 104 of the best-selling 42 Rules for 24 Hour Success on LinkedIn, Muccio predicted the purchase of LinkedIn by Microsoft based on the following factors:

  • In the future Microsoft wants to bump up against Google in paid search, and it needs to reach the right demographics. Enter LinkedIn with its millions of-mostly white color-professionals.
  • Microsoft is planning to battle Google in cloud computing to keep its Office applications suite relevant and, once again, it wouldn't hurt to have millions of professionals (and adults) on its side.
  • And perhaps more important is for a defensive play. If LinkedIn fits so well under Microsoft, how great would it look under the Google umbrella?
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Topics: LinkedIn

The Prodigious Prediction of LinkedIn's $26 Billion Buyout

Posted by Heather Bonebrake on Jun 16, 2016 5:43:25 PM

Bloggers and businessmen are abuzz this week with the news of Microsoft's purchase of LinkedIn for $26.2 billion. For more than a decade, Linkedin has carved out its niche among social media networks as the industry leading forum for professionals. So how exactly did the company go from a pet project of some PayPal employees to the 17th largest internet company? And moreover, who could have predicted this growth? In short-Chris Muccio of Social Fusion. 

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Topics: LinkedIn

LinkedIn Acquires lynda.com - An Interesting Deal

Posted by Chris Muccio on Apr 14, 2015 4:42:53 PM

On April 9th, LinkedIn announced the acquisition of lynda.com for $1.5 billion. Lynda.com has built an extensive library of courses and video tutorials. How extensive?  Just looking at their business catalog highlights 728 courses and almost 29,000 tutorials!

Here’s what LinkedIn noted about the deal:

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Topics: LinkedIn, business growth

Entrepreneur podcast - Chris Muccio and Jeffrey Davis Talking LinkedIn

Posted by Chris Muccio on Feb 5, 2014 3:30:00 PM

Recently, Jeffrey Davis from Radio Entrepreneurs Money Matters radio network interviewed Chris Muccio talking about the second edition of Chris’ book, 42 Rules for 24-Hour Success on LinkedIn. The primary focus of the discussion was helping a listener understand what it takes to be effective on LinkedIn and generate results for their business.

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Topics: LinkedIn, Radio Entrepreneur, Jeffrey Davis, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn tips, LinkedIn strategy, Chris Muccio

Great Marketing Ideas – 10 Ways to Increase your Chances for Getting Found on LinkedIn

Posted by Chris Muccio on Jan 30, 2014 4:00:00 PM

What techniques can you employ to get more eyes onto your LinkedIn profile? Search Engine Optimization (SEO) is not just for Google anymore.   You’ve spent time creating the perfect LinkedIn profile, and take time to update it regularly. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, and a contact turning into a lead. Here are some great marketing ideas to help you get found on LinkedIn.

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Topics: LinkedIn, Generating Awareness, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn profile, success with LinkedIn, LinkedIn Success, LinkedIn Traffic, Chris Muccio

LinkedIn Networking Tips: #13 – Results Through Effective Invitations

Posted by Chris Muccio on Jan 27, 2014 3:15:00 PM

How do you become more effective on LinkedIn?  In our video series, we share quick tips in under 2 minutes.  Here are a couple of quick LinkedIn networking tips. One of the easiest things you can do to build awareness of your business is to effectively build connections.  Just think, if you can find and properly invite just one person from your target audience every week to your LinkedIn page, you will generate 52 quality connections by the end of the year.  Granted, that may not sound like a lot but once you start seeing the results of your efforts, you can easily ramp up that number significantly each week. 

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Topics: LinkedIn, Lead Generation, Building Business Awareness, Lead Gen, LinkedIn Invitations, 42 Rules for 24 Hour Success on LinkedIn, LinkedIn Networking Tips, small business growth

How Can Podcasting Help Generate A LinkedIn Success Story?

Posted by Chris Muccio on Jan 24, 2014 2:25:00 PM
What does podcasting have to do with success on LinkedIn? Actually, a lot if your success on LinkedIn is generated by your ability to tap into and deeply engage with an audience that is becoming harder and harder to find. Kris Gilbertson, author of Podcasting 2.0: How to Generate Free Leads, Traffic, and Sales by Partnering with iTunes shared with us how she is using LinkedIn with podcasting to generate conversions for her business and is now a LinkedIn success story.
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Topics: Use Linkedin to generate leads, LinkedIn, LinkedIn Success Story, Podcasting, Kris Gilbertson

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