This post has been updated for 2020
One of the hardest things businesses of all sizes struggle with is Twitter engagement. Although it’s not just Twitter, (it’s across Facebook, Instagram, Pinterest, etc.) this KPI is great to track how active your audience is and to measure the quality of your content.
Post updated for 2020
Twitter is one of the most popular social media platforms. With over 330 million monthly active users, every business should be utilizing this channel. However, if you're like many small businesses, it's not clear where to start.
Is it possible to take information, dig into your customer base, your prospect base and build out a how-to guide for how to best reach your audience? The answer is absolutely. Creating a target persona gives you a very structured perspective on what they're looking to do. Remember, your target audience has a pain, a need, or an interest that they're looking to solve online. These are things that have a strong connection to them, something that matters to them. What you're looking to do is have the right messaging that connects with what matters to your audience.
Topics: Target Audience
Instagram is a platform that’s growing exponentially by the day. Over 80 million photos are posted daily, with over 500 million daily active users on the platform. Instagram has optimized its application for people to get information quick and on the go. With businesses investing in social media marketing, it’s no surprise they’re turning to Instagram. Today I’m going to explain to you the best type of Instagram content your business can post and how to get followers on Instagram.
In a perfect world for marketers, your business would be full of potential leads, your website would get thousands of views, and your social channels would be full of engaged followers!
Boy, that sounds great but... can that actually exist?
What if we told you, there actually is a path that could achieve all that… but you’re going to have to roll up your sleeves and get to work?
This article has been updated for 2019
Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.
Therefore, in this article we will be focusing on what native ads are, review some examples and share some useful tips you can implement in your native ad strategy.
Social media continues to grow faster than ever. Users range from all different ages and backgrounds, and sometimes it even gets a little tough reaching the right audience. In this post, we dig into 7 elements we used to create the ultimate Twitter page template that helped our accounts gain 40,000+ followers. In this example we will be looking at @CMe4Marketing.
As many of our audience already knows, I both created and teach online marketing for business growth at one of Florida’s largest Universities. This class isn’t for undergrads. It was created specifically for the Executive Education department. Basically, it was created for business folks like me and you.
Recently I had a question in class that lead to a very robust discussion. Since you can benefit from it too, I thought I would share it with you.
In this article, we are going to give you five tools to look at that could help you understand more about your site and the effectiveness of it. Each of these are free, whether it be outright free or through a free trial. None of them require a credit card to do the tests that we're talking about here. Take a few minutes to read this article and use these tools to evaluate where your website currently stands.