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Digital Insight for Business Marketing

Chris Muccio

Recent Posts

Twitter Optimization: Creating A Winning Twitter Page

Posted by Chris Muccio on Nov 20, 2019 9:37:00 AM

Post updated for 2019

Twitter is one of the most popular social media platforms. With over 330 million monthly active users, every business should be utilizing this channel. However, if you're like many small businesses, it's not clear where to start. 

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Know Your Target Audience Better Than They Know Themselves (in 5 Steps)

Posted by Chris Muccio on Oct 17, 2019 8:09:00 AM

Is it possible to take information, dig into your customer base, your prospect base and build out a how-to guide for how to best reach your audience? The answer is absolutely. Creating a target persona gives you a very structured perspective on what they're looking to do. Remember, your target audience has a pain, a need, or an interest that they're looking to solve online. These are things that have a strong connection to them, something that matters to them. What you're looking to do is have the right messaging that connects with what matters to your audience.  

 

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Topics: Target Audience

3 Types of Posts to Help You Get Followers on Instagram

Posted by Chris Muccio on Oct 16, 2019 9:13:00 AM

Instagram is a platform that’s growing exponentially by the day. Over 80 million photos are posted daily, with over 500 million daily active users on the platform. Instagram has optimized its application for people to get information quick and on the go. With businesses investing in social media marketing, it’s no surprise they’re turning to Instagram. Today I’m going to explain to you the best type of Instagram content your business can post and how to get followers on Instagram.

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Topics: Social Media, Instagram

Viral Contest: How To Generate 1,000 Leads Your First Time

Posted by Chris Muccio on Aug 15, 2019 9:17:00 AM

In a perfect world for marketers, your business would be full of potential leads, your website would get thousands of views, and your social channels would be full of engaged followers!

Boy, that sounds great but... can that actually exist?

What if we told you, there actually is a path that could achieve all that… but you’re going to have to roll up your sleeves and get to work?

 

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Topics: contests

An Introduction to Native Ads: What Do You Need To Know

Posted by Chris Muccio on Aug 7, 2019 2:42:00 PM

This article has been updated for 2019

 

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

Therefore, in this article we will be focusing on what native ads are, review some examples and share some useful tips you can implement in your native ad strategy.

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Topics: Native advertising, paid ads

5 Steps to Make Influencer Marketing Work for You

Posted by Chris Muccio on Jan 6, 2017 8:13:00 AM

As many of our audience already knows, I both created and teach online marketing for business growth at one of Florida’s largest Universities. This class isn’t for undergrads.  It was created specifically for the Executive Education department.  Basically, it was created for business folks like me and you. 

Recently I had a question in class that lead to a very robust discussion.  Since you can benefit from it too, I thought I would share it with you.

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Topics: influencers

5 Tools that Provide Significant Insight into your Website’s Effectiveness

Posted by Chris Muccio on Dec 20, 2016 8:00:00 AM

In this article, we are going to give you five tools to look at that could help you understand more about your site and the effectiveness of it. Each of these are free, whether it be outright free or through a free trial. None of them require a credit card to do the tests that we're talking about here. Take a few minutes to read this article and use these tools to evaluate where your website currently stands.

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Topics: Online Marketing, website revenue

A Detailed Look at Why Inbound Marketing is the Future of Marketing

Posted by Chris Muccio on Dec 16, 2016 8:00:00 AM

Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.

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Topics: inbound marketing for business, inbound marketing, what is inbound marketing

3 Things to Significantly Increase Your Online Marketing Effectiveness

Posted by Chris Muccio on Nov 30, 2016 8:00:00 AM

 “Just get it going. It will work.”  Is that a strategy you might be familiar with?  In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind. 

Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success.  For instance, it is imperative that you start your approach with a clearly defined objective.  However, this gets overlooked in the “just get it going, it will work” approach.  We’ve talked about this issue multiple times, most recently in this post

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Topics: Target Audience, Content Marketing

How to Use Online Marketing to Increase Your Thought Leadership

Posted by Chris Muccio on Nov 15, 2016 8:00:00 AM

What does the phrase thought leadership mean to you? As a small business marketer, it would be in your best interest to establish yourself as an industry-leading authority figure. Your goal should be to be known as the expert in your field and the source that people turn to for information about your industry. Many business owners want to be seen as thought leaders, but not many are putting in the work necessary to be seen in such a light. In this article, we will discuss some ways to establish your thought leadership, as well as how you can convert and quantify this objective in an online context.

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Topics: Content Marketing, SEO, Thought Leadership

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