Digital Insight for Business Marketing

This article has been updated for 2019

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

Therefore, in this article we will be focusing on what native ads are, review some examples and share some useful tips you can implement in your native ad strategy.

From time to time, the Social Fusion Group will be sharing insight from a series of experts. In this post, our featured expert is Chad Pollitt, a native ads specialist.  Chad recently released a new book titled, "The Global Guide to Native Advertising Technology" (which is available here for free download)