Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.
“Just get it going. It will work.” Is that a strategy you might be familiar with? In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind.
Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success. For instance, it is imperative that you start your approach with a clearly defined objective. However, this gets overlooked in the “just get it going, it will work” approach. We’ve talked about this issue multiple times, most recently in this post.
What does the phrase thought leadership mean to you? As a small business marketer, it would be in your best interest to establish yourself as an industry-leading authority figure. Your goal should be to be known as the expert in your field and the source that people turn to for information about your industry. Many business owners want to be seen as thought leaders, but not many are putting in the work necessary to be seen in such a light. In this article, we will discuss some ways to establish your thought leadership, as well as how you can convert and quantify this objective in an online context.
Coach John Wooden is one of the greatest basketball coaches of all time, and certainly one of the most revered leaders of a generation. He won a record 11 National Championships. When it came time to putting his winning teams together, he would recruit the top 1% of the 1%, guys that were at the top of their craft, with years of experience playing basketball.
Why is social media so addicting? Perhaps because it is so simple to do, while remaining entertaining at the same time. All we need to do is type something or click on something and we are effectively participating. Since we participate online with such ease, it is tempting to think that generating results in this online world is just as simple.
Topics: Online Marketing
As owners of small and mid-sized businesses, we have A LOT on our plate. When it comes to pursuing online growth through social media, while the interest is certainly there, for many of us the knowledge, the how-to and the time, simply is not. We are busy running our day-to-day.
Topics: Social Media
Here at Social Fusion online growth is our business. We bring more than 25 years of business growth experience into the digital marketing space. Our team stays on the cutting edge of the rapidly changing world of digital marketing by using the latest tools, tactics, and tips. Our goal is to help small businesses leverage the best practices of digital marketing to effectively grow their business on a sustainable basis. In an attempt to identify the key strengths and weaknesses, we recently conducted a survey with over 100 of the SMB's in our audience to help them assess their digital marketing capabilities. Below we will present some important takeaways from the results of this survey to help you grow your business. (If you would like to take this survey, please click here.)
Topics: small business growth
We each have a level of expertise that is very valuable IF... someone is aware of it.
Here's my story... When I was in the corporate world, it took me a number of battle-tested years to demonstrate my value and rise through the ranks to be part of executive leadership. I would fly all over the world and lead projects, teams and functions wherever I went. Why? Because I had built a reputation for being able to generate sustainable results and could be counted on to grow the business. But then... everything changed.
Without a plan of action, content creation can become a black hole of wasted time. Fresh, relevant, and quality content is the lifeblood of both a high ranking website and massive lead generation. Don’t fall behind in the content creation race. This blueprint will help you pump out the exciting content that your readers crave.
One of the most common misconceptions we encounter when it comes to content marketing is that creating the content is the hardest piece of the puzzle. Having a well written piece of content is only a fraction of the equation for successful content marketing. Here are some do’s and don’ts for effective content marketing.
Topics: Content Marketing