Coach John Wooden is one of the greatest basketball coaches of all time, and certainly one of the most revered leaders of a generation. He won a record 11 National Championships. When it came time to putting his winning teams together, he would recruit the top 1% of the 1%, guys that were at the top of their craft, with years of experience playing basketball.
Why is social media so addicting? Perhaps because it is so simple to do, while remaining entertaining at the same time. All we need to do is type something or click on something and we are effectively participating. Since we participate online with such ease, it is tempting to think that generating results in this online world is just as simple.
Topics: Online Marketing
As owners of small and mid-sized businesses, we have A LOT on our plate. When it comes to pursuing online growth through social media, while the interest is certainly there, for many of us the knowledge, the how-to and the time, simply is not. We are busy running our day-to-day.
Topics: Social Media
Here at Social Fusion online growth is our business. We bring more than 25 years of business growth experience into the digital marketing space. Our team stays on the cutting edge of the rapidly changing world of digital marketing by using the latest tools, tactics, and tips. Our goal is to help small businesses leverage the best practices of digital marketing to effectively grow their business on a sustainable basis. In an attempt to identify the key strengths and weaknesses, we recently conducted a survey with over 100 of the SMB's in our audience to help them assess their digital marketing capabilities. Below we will present some important takeaways from the results of this survey to help you grow your business. (If you would like to take this survey, please click here.)
Topics: small business growth
We each have a level of expertise that is very valuable IF... someone is aware of it.
Here's my story... When I was in the corporate world, it took me a number of battle-tested years to demonstrate my value and rise through the ranks to be part of executive leadership. I would fly all over the world and lead projects, teams and functions wherever I went. Why? Because I had built a reputation for being able to generate sustainable results and could be counted on to grow the business. But then... everything changed.
Without a plan of action, content creation can become a black hole of wasted time. Fresh, relevant, and quality content is the lifeblood of both a high ranking website and massive lead generation. Don’t fall behind in the content creation race. This blueprint will help you pump out the exciting content that your readers crave.
One of the most common misconceptions we encounter when it comes to content marketing is that creating the content is the hardest piece of the puzzle. Having a well written piece of content is only a fraction of the equation for successful content marketing. Here are some do’s and don’ts for effective content marketing.
Topics: Content Marketing
Digital Marketers who are tasked with creating social media campaigns often base their content planning around industry specific time frames. A new product release may spark a batch of content based around the new and improved features. A sale or limited edition item lends itself to a Facebook campaign to spread the word and increase sales.
Do you understand what your Twitter activity is doing for you? The metaphor people like to use about Twitter is it is like “trying to drink water from a fire hose.” There is clearly a lot going on at any one time… and this got me thinking that we should analyze our past month’s Twitter stats and decipher what it might mean. I shared this concept with my friend, Aimee Beck, and together we’ll analyze my account for the month of May and share that insight across a two-part article series.
The core of a business’ success lay in its ability to engage with its target audience. Your business might be producing the best quality products in your industry, but without your audience knowing about it and having trust in it, your sales will be minimized. If this is something that your small business faces, then it might be time to consider simple social media marketing ideas for your business!
Topics: Social Media