Digital Insight for Business Marketing

Is it possible to take information, dig into your customer base, your prospect base and build out a how-to guide for how to best reach your audience? The answer is absolutely. Creating a target persona gives you a very structured perspective on what they're looking to do. Remember, your target audience has a pain, a need, or an interest that they're looking to solve online. These are things that have a strong connection to them, something that matters to them. What you're looking to do is have the right messaging that connects with what matters to your audience.  

What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following.  Pretty powerful, right?

 “Just get it going. It will work.”  Is that a strategy you might be familiar with?  In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind. 

Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success.  For instance, it is imperative that you start your approach with a clearly defined objective.  However, this gets overlooked in the “just get it going, it will work” approach.  We’ve talked about this issue multiple times, most recently in this post.