Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.
Content marketing is here to stay. One focus of any company's marketing strategy is generating high-quality leads. Visitors with an interest in the company and its products want to see something besides product descriptions and high-pressure calls to action. Content marketing for leads is the way to increase sales conversions.