Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.
Here at Social Fusion we scour the web for the best articles, latest tips, and hottest trends in the world of Inbound Marketing. October kicks off the last quarter of 2016, with many businesses pushing to reach their yearly goals, looking to close out the year with a bang! If you are looking for some new options to help you reach your annual goals, take a few minutes to check out these top articles on Inbound Marketing from October of 2016.
Topics: inbound marketing
Before the internet, customers would often form their first impression of a business when they walked in the front door of the store. In the digital age, our customers form a first impression of our business long before they ever make direct contact with our brand. Website effectiveness is a multi-faceted topic that includes everything from search engine optimization to site design. In this article, we will discuss an area of online marketing where the majority of business owners admit they are lacking.
Today, almost all business internet presences require some form of content marketing for leads and blogs are the tip of the spear in performing that function. They are brief, pointed, no-nonsense messages, small businesses can use to target their audience, draw them in to visit their websites and take valuable action to turn leads into sales.
The web is constantly evolving and with it, so is business. Many businesses are beginning to shift a higher percentage of their marketing budgets and resources from traditional marketing efforts to focus on inbound marketing. However, businesses must carefully evaluate their industry, current marketing ROI, and buyer behavior and demographics to determine whether an inbound or outbound marketing strategy will work best for them.
Content marketing offers so many benefits that most companies would be foolish to not embrace it. It draws in plenty of organic traffic and keeps people coming back for more. To feed the sales funnel, content is the best way to draw qualified visitors into becoming leads.
There is one approach to this type of marketing that offers the same benefits as well as others: intense online content marketing. This type of marketing happens when you add content to your website every day or even multiple times a day. Ramping up a great deal of content in a short amount of time will give your website a big boost in traffic. The search engines will give high marks to the fresh content as long as it is quality and SEO rich.
What are some of the tangible benefits you will get by adopting intense online content marketing?
When company owners and entrepreneurs first foray into the realm of inbound marketing for business, the sheer amount of data purporting to prove the efficacy of said online marketing method can seem too good to be true. It's more affordable than traditional display marketing, more flexible and targeted than outbound marketing, and can provide more lucrative ROI compared to both. How can this be?
Marketing has seen profound changes in the past couple of decades. The past practices of newspaper advertisements along with TV and radio commercials are slowly waning. Today, in the Internet-dominated marketplace, inbound marketing for business is rapidly becoming one of the most effective forms of marketing.