Digital Insight for Business Marketing

What Is Native Advertising? (We Had An Expert Tell Us!)

Posted by Taha Aziz on Jun 1, 2017 10:53:43 AM

From time to time, the Social Fusion Group will be sharing insight from a series of experts. In this post, our featured expert is Chad Pollitt, a native ads specialist.  Chad recently released a new book titled, "The Global Guide to Native Advertising Technology" (which is available here for free download)

 

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Topics: Native advertising, Expert Series

The Best Digital Marketing Blogs From May 2017

Posted by Taha Aziz on May 30, 2017 8:31:00 AM

May was full of digital marketing news! From content marketing to social media marketing, the Social Fusion Group looks at the best digital marketing blogs from the month of May!

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Topics: Monthly Recap

Get The Most Out Of Your Social Media Posts [With Examples!]

Posted by Taha Aziz on May 25, 2017 5:44:52 PM

You just wrote a really great article; it’s informative, easy to read, and know your audience will really enjoy the post. So how do you get more views and promote it on your best distribution channels? You turn to social media.

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Topics: Social Media

Pros & Cons of the 8 Most Popular Social Media Networks

Posted by Nicholas Dimitriadis on May 23, 2017 8:50:00 AM

As content creators, you are well aware of the impact social media networks can have on your creative and distribution processes. They are ideal for gaining audience insight, researching trending topics, and greatly enhancing your authority and reach. However, how do you know which social media networks are ideal for your business? Just as in many things marketing, one size does not fit all; so we compiled a list exploring the pros and cons of the 8 most popular social media networks.

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Topics: Social Media

3 Effective Steps To Create The Perfect Content Marketing Calendar

Posted by Nicholas Dimitriadis on May 18, 2017 8:56:00 AM

As SMB owners, you are well aware of the importance of posting high quality, well targeted content on a regular basis. It not only helps build your authority, but it also creates a pattern your audience will expect when waiting for your next piece to be published. But how can you achieve this when you are constantly trying to manage all the moving parts of your company? 

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Topics: Content Marketing

50 Marketing Quotes (+5 Bonus) Every Marketer Can Learn From

Posted by Taha Aziz on May 16, 2017 9:44:00 AM

In the world of digital marketing, there is never enough knowledge or insight to help you with your marketing efforts. Everyone needs help one way or another; whether it’s with social media marketing, content marketing, or influencer marketing. That’s why we compiled a list of the best marketing quotes and insight from the top influencers. Let’s dig into our top 50…

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Topics: Online Marketing

Content is King: 101 Tips To Leverage For Your Next Campaign

Posted by Nicholas Dimitriadis on May 11, 2017 8:15:00 AM

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.


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Topics: Content Marketing

BuzzSumo: Marketing Tool Of The Month

Posted by Taha Aziz on May 9, 2017 5:31:18 PM

When it comes to digital marketing, content is typically the main driver for generating traffic and leads.  (There’s a reason why they say “content is king!”) Here at the Social Fusion Group, one tool we use to increase the value of our content is BuzzSumo. In this post, we’ll share a variety of this tool's features and how it can benefit you too.

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Topics: Tool Breakdown, Tool Of The Month

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

Posted by Nicholas Dimitriadis on May 5, 2017 8:29:00 AM

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry.

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67 Things You Need to Know When Creating a Facebook Ad Campaign

Posted by Nicholas Dimitriadis on May 2, 2017 8:59:00 AM

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

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Topics: Social Media, Facebook Marketing

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