In 2017, the power of influencer marketing continues to grow. According to a study by TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In another study, Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers.
Social selling is quickly evolving from a trend to a tactic most online businesses are religiously utilizing. If you're going to remain competitive and effectively use this method, you will need to have a thorough understanding of its core concepts and methodology.
Topics: Social Selling
Each month, our team at the Social Fusion group share the best digital marketing blogs from the month. As we start the second half of 2017, (wow does time fly!), we're happy to share the best posts from the year so far. Feel free to share your favorite marketing blog posts from 2017 in the comments below!
Topics: Online Marketing
We recently asked our audience what they wanted to learn more about; and (not surprisingly) they wanted to learn more about social media and its effect on business growth. We hear you loud and clear. Starting with our brief today, our team will focus more on providing you with insights on how social media can be effectively leveraged for business growth. Let's start with the topic of social selling.
Topics: Social Selling
For the longest time we have been receiving questions and responding on the topic of creating effective blog posts, how to optimize and format content, etc. While all these elements are integral for effective online growth, there is still a bigger question to address, "Why do I need a website?"
Topics: Website Optimization
Have you ever been online and clicked a distracting post? Or maybe it’s something you told yourself you’ll read later but to be safe you clicked it now and 20 minutes later you’ve strayed from what you set out to do in the first place. Luckily for all of us, there’s a free tool out there that can help eliminate lost time and even improve organizational skill.
Topics: Free Digital Tools
As owners of a small business, one of your most important goals (if not the most important) is to generate leads. You may be thinking however, with competition and noise constantly increasing in the digital world, how will you ever be able to compete for and win audience attention?
We get a lot of questions about SEO and were planning on doing a blog post on it. Serendipitously we connected with Emma Miller from Australia who is writing on the topic. So we’re going to try something different and let Emma answer some of the most common SEO questions in her own words.
As we know, social media is constantly changing. It's hard to stay up to date with all the marketing news and articles. To help you out, we compiled the latest social media updates of 2017.
Topics: Social Media
From time to time, the Social Fusion Group will be sharing insight from a series of experts. In this post, our featured expert is Chad Pollitt, a native ads specialist. Chad recently released a new book titled, "The Global Guide to Native Advertising Technology" (which is available here for free download)