Digital Insight for Business Marketing

This article has been updated for 2020

With a very respectable 330 million active monthly users worldwide, Twitter easily takes a seat among the top most popular social platforms, alongside Facebook and LinkedIn. With such a massive following, Twitter is perfect for getting in front of your target audience, but there is a catch…

This post has been updated for 2020

One of the hardest things businesses of all sizes struggle with is Twitter engagement. Although it’s not just Twitter, (it’s across Facebook, Instagram, Pinterest, etc.) this KPI is great to track how active your audience is and to measure the quality of your content.

If you have a website, then leveraging Google's webmaster tools is a must, especially Google Search Console. These tools are free and they can provide you with valuable search engine optimization insight that can help you rank faster on Google.

This post has been updated for 2020

As business owners, be it large or small, one of your most important goals (if not the most important) is to generate leads. You may be thinking however, with competition and noise constantly increasing in the digital world, how will you ever be able to compete for and win audience attention?

Previously, we gave you our marketing blueprint; or as we called it our MAP. Now we're going to give you methods and tactics you can act upon for yourself. We start this series off with content creation, more specifically keywords.

This article has been updated for 2020

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

This post has been updated for 2020

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.