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Digital Insight for Business Marketing

16 Ways To Increase Your Website's Visibility - Part 1

Posted by Nicholas Dimitriadis on May 10, 2018 8:37:00 AM

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market saturation and competition; but not all hope is lost for those late to (or simply don’t know how to) play the game.

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Topics: Website Optimization, Traffic Acquisition

Fundamentals of Backlinks: What You Need to Know

Posted by Nicholas Dimitriadis on May 8, 2018 8:25:00 AM

Last month, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

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Topics: Off-site SEO, Backlinks, Link Building

Best Content Creation Assistant Tools: Our Top Picks for May

Posted by Nicholas Dimitriadis on May 2, 2018 8:13:00 AM

In the previous months, we looked at email marketing and lead gen tools; but what good are those without strong email, landing page, and content copy? For this reason, this month’s tools, we will be concentrating on content creation tools that can assist you in creating the best copy possible!

 

 

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Topics: Online Marketing Tools, content creation

The Best Digital Marketing Blogs From April!

Posted by Taha Aziz on Apr 26, 2018 8:22:00 AM

We're back with another edition of our Best Digital Marketing Blogs! This month, we cover articles about content marketing and the shift that's happening, the best SEO tactics for your business, and social media strategies you can implement today!

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An Introduction to Native Ads: What Do You Need To Know

Posted by Nicholas Dimitriadis on Apr 19, 2018 9:05:00 AM

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

So in this article, we will be focusing on what native ads really are; we'll look at some prime examples and share some useful tips on how you can implement in your next native ad strategy.

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Topics: Native advertising, paid ads

What Are The Benefits Of Video Marketing? We Asked An Expert

Posted by Taha Aziz on Apr 17, 2018 8:13:00 AM

We continue our Expert Interview Series, this time with marketing specialist of Renderforest, Rafayel. If you're unfamiliar with their tool, Renderforest is:

"... a cloud-based video maker for creating intro videos for YouTube, explainer animations, kinetic typography, product or service promotional videos, music visualizations, wedding or travel slideshows, mobile app promotions, event invitations, corporate presentations, infographics and a lot more."

 
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Topics: Video Marketing, Content Marketing, Expert Series

6 Types Paid Advertising You Can Leverage for Your Next Campaign

Posted by Nicholas Dimitriadis on Apr 12, 2018 11:01:00 AM

Paid advertising is a term heard almost daily in the digital marketing world; however, for many it still remains a mystery. In this article, we will be briefly be exploring the concept of paid ads along with 6 advertising types you can leverage in your next campaign.

 

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Topics: paid advertising, paid ads

6 Things You Need To Know for Influencer Marketing in 2018

Posted by Nicholas Dimitriadis on Apr 10, 2018 12:13:00 PM

2017 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2018 as well.

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Topics: Influencer Marketing

The 10 Step Recipe for Influencer Marketing Success

Posted by Nicholas Dimitriadis on Apr 5, 2018 3:50:11 PM

Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content. 

So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?

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Topics: Influencer Marketing

Best Lead Generation Tools: Our Top Picks for April

Posted by Nicholas Dimitriadis on Apr 3, 2018 8:15:00 AM

Each month we compile a list of potential tools that can help you increase the efficiency of your daily marketing operations.

Last month we focused on a plethora of email automation tools to boost your email marketing campaign performance, but many of you came back and asked: “but what if I don’t have a very large list?” While there are numerous tactics for list building and lead gen, there is also a myriad of tools.

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Topics: Lead Gen, digital marketing

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