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Digital Insight for Business Marketing

How Topic Clusters Make Content Marketing More Effective in 2019

Posted by Nicholas Dimitriadis on Oct 3, 2019 2:18:00 PM

This posts was updated for 2019

SEO is evolving, and consumers of content are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

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Topics: Content Marketing, SEO, search engine rankings, Topic Clusters

Entrepreneur Podcast: Understanding Pay-per-click

Posted by Laura Klosterman on Mar 25, 2014 2:12:00 PM

If internet marketing and online business pique your interest then this podcast is right up your alley. This week’s entrepreneur podcast brings us Chris Muccio and Vince Gelormine, the CEO of Web Promote, a internet marketing firm. The topic of discussion is one that has seen an increase of interest in the past few years, especially with SEO, and that is Pay-per-click ads.

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Topics: Get the most value from PPC, Quick way to generate leads online, marketing tactics, search engine rankings

Who Gets the Most Value from Content Marketing Strategies?

Posted by Chris Muccio on Jun 4, 2013 3:58:00 PM

Search engines love rich quality content. They want to see human readable sites that provide valuable information to visitors. When you have a website that offers this kind of data, you will see plenty of organic traffic coming your way. Content marketing strategies are something that many businesses can leverage. People looking for information will look to a website rich with content. That is the perfect way to draw them in as leads and paying customers. 

Some  businesses will get the most value from deploying content marketing strategies. Here are some businesses that will gain the most from putting quality content on their website:

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Topics: content marketing for leads, Quick way to generate leads online, online content marketing, what is content marketing, Content Marketing, search engine rankings, marketing for small businesses, business growth

PPC Success Stories – Purchase Your Way to Business Growth

Posted by Chris Muccio on Apr 2, 2013 2:52:00 PM

Pay-per-click campaigns offer a great way to bring a lot of traffic to your website in a short amount of time. If you have the means, you can buy enough ads to generate a great deal of business growth. But, it is very important to have a focused campaign designed by professionals. If not, you are wasting money. There are plenty of businesses around the planet who have had a great deal of success using PPC campaigns. You can replicate that PPC success yourself with a bit of help.

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Topics: web traffic, PPC Success, Convert PPC traffic to leads, Get the most value from PPC, search engine rankings

6 Tangible Benefits from Intense Online Content Marketing

Posted by Chris Muccio on Mar 12, 2013 3:58:00 PM

Content marketing offers so many benefits that most companies would be foolish to not embrace it. It draws in plenty of organic traffic and keeps people coming back for more. To feed the sales funnel, content is the best way to draw qualified visitors into becoming leads.

There is one approach to this type of marketing that offers the same benefits as well as others: intense online content marketing. This type of marketing happens when you add content to your website every day or even multiple times a day. Ramping up a great deal of content in a short amount of time will give your website a big boost in traffic. The search engines will give high marks to the fresh content as long as it is quality and SEO rich.

What are some of the tangible benefits you will get by adopting intense online content marketing?

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Topics: web traffic, Quick way to generate leads online, inbound marketing, Generate web traffic without PPC, online content marketing, what is content marketing, keywords, search engine rankings

7 Easy Tips to Prevent the Most Common Business Blogging Mistakes

Posted by connor breen on Feb 27, 2013 11:24:00 AM

Avoiding the most common blogging mistakes takes a bit of know-how, thought and experience. When blogging began well over a decade ago, it was mainly a forum where people could share their thoughts and experience on different subjects. Almost no businesses had a blog at that point in time.

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Topics: leads online, keywords, SEO, search engine rankings, long tail keywords

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