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Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

The 10 Step Recipe for Influencer Marketing Success

Posted by Nicholas Dimitriadis on Apr 5, 2018 3:50:11 PM

Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content. 

So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?

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Topics: Influencer Marketing

Best Lead Generation Tools: Our Top Picks for April

Posted by Nicholas Dimitriadis on Apr 3, 2018 8:15:00 AM

Each month we compile a list of potential tools that can help you increase the efficiency of your daily marketing operations.

Last month we focused on a plethora of email automation tools to boost your email marketing campaign performance, but many of you came back and asked: “but what if I don’t have a very large list?” While there are numerous tactics for list building and lead gen, there is also a myriad of tools.

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Topics: Lead Gen, digital marketing

The Evolution Of Content Marketing: Steps You Can Take To Keep Up

Posted by Nicholas Dimitriadis on Mar 22, 2018 8:15:00 AM

Last week we saw that content marketing trends have evolved significantly during 2017, and that shift can be expected to carry over into the months (even years) to come. So, what are some strategies and key takeaways for keeping up with this shift? Let's dig in.

 

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Topics: online content marketing, Content Marketing, marketing techniques, digital marketing

Content Marketing Is Shifting In 2018: Here's What You Need To Know

Posted by Nicholas Dimitriadis on Mar 15, 2018 10:29:10 AM
In a recent report by Steve Rayson of Buzzsumo, he starts with the this point, "If you’re sticking with your content approach from 3 years ago, it’s now 50% less effective."  Well, that got our attention and hopefully yours as well!  2017 was a year of great change for content marketing, and these changes will definitely be impacting how we do business in 2018.

 

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Topics: Content Marketing

10 Common Content Marketing Mistakes & How to Solve Them

Posted by Nicholas Dimitriadis on Mar 6, 2018 8:17:00 AM

Content marketing plays a strong role in today’s competitive online world, however despite everyone doing it, there are certain common mistakes everybody makes. It doesn’t matter if you are just starting out, or have been a season content creator for years, we can all admit that the following are among the mistakes we have made, and are still prone to making. So, how can we stop it?

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Topics: Content Marketing

Email Marketing Tools: Our Top Picks for March

Posted by Nicholas Dimitriadis on Mar 1, 2018 8:14:00 AM

Continuing with our monthly tools recommendations, this time we come to you with some of our top picks for email marketing.

 

Now keep in mind that there are a plethora of email marketing automation tools out there which could easily fill out list with 50+ entries. Instead, we asked around and found the 4 most user friendly and effective email marketing tools anyone can simply pick up and start using (regardless of tech literacy).

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Topics: Email Marketing

The Best Digital Marketing Blogs From February 2018!

Posted by Nicholas Dimitriadis on Feb 27, 2018 9:06:00 AM

As you know by now, every month our team goes through a plethora of articles and posts related to all things digital marketing, and this month was no different.  Here are some of our top pick from this past month, with topics ranging from SEO, to PPC, to Content Marketing, and of course, Social Media.

 

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Topics: digital marketing

Revitalize Your Marketing Strategy With This 5 Step Content Audit

Posted by Nicholas Dimitriadis on Feb 22, 2018 8:26:00 AM

When we think of creating a sound content marketing strategy, the first thing that comes to mind is content creation and distribution. While this is 100% correct, there is much more we can do to improve our content marketing endeavors.... Enter, the content audit!

 

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Topics: Content Marketing

9 Steps for Perfecting Content Creation

Posted by Nicholas Dimitriadis on Feb 15, 2018 9:02:00 AM

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content.

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Topics: Content Marketing

4 Social Media Management Tools You Need In Your Arsenal 

Posted by Nicholas Dimitriadis on Feb 13, 2018 9:26:00 AM

Since our social media tool recommendations have been well met, we decided to keep the ball rolling and satiate your thirst once more. 

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Topics: Social Media

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