We all hear experts emphasize content marketing, but why is it important?
Regardless of the size of your business, content marketing is one of the most effective ways to grow your online presence. As you create content, you’re essentially giving your company and brand a personality. Your posts are not seen as invasive promotional activity, but as informative “tips” that offer your audience value. Further, this will not only allow your message to have greater resonance, but it will also provide you a gateway to form and maintain a relationship of trust between you and your audience.