Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

Expert Insight to Boost Your Content Marketing Success (Pt.1)

Posted by Nicholas Dimitriadis on Mar 28, 2017 9:54:00 AM

We all hear experts emphasize content marketing, but why is it important?

Regardless of the size of your business, content marketing is one of the most effective ways to grow your online presence. As you create content, you’re essentially giving your company and brand a personality. Your posts are not seen as invasive promotional activity, but as informative “tips” that offer your audience value. Further, this will not only allow your message to have greater resonance, but it will also provide you a gateway to form and maintain a relationship of trust between you and your audience.


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The History Of Social Media

Posted by Nicholas Dimitriadis on Mar 21, 2017 9:29:30 AM

Today, social networking platforms play a significant role in our everyday lives. Apart from helping us keep in touch with friends, relatives, and acquaintances, and entertain ourselves in our leisure time, their uses have permeated into the world of business.

We truly live in an era governed by social media but, how did it all start? In this post, we look into the history of social media. 

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Topics: Social Media

Expert Insight To Create Effective Facebook Ads

Posted by Nicholas Dimitriadis on Mar 14, 2017 10:10:00 AM

Facebook is one of the most powerful social media tool available to marketers at any level. Due to its immense following, Facebook is an ideal tool used by SMB to enhance their online exposure, drive traffic to their website or blog, and ultimately generate new leads and sales.

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Topics: Social Media, Facebook Marketing

5 Steps to Unlocking the Power of Influencer Marketing

Posted by Nicholas Dimitriadis on Mar 9, 2017 9:25:00 AM

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read up on a new product of interest. So, is there a path to follow that accommodates the challenges while minimizing the interruptions and spam?

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Topics: influencers, Digital marketing influencer

6 Online Tools To Grow Your Marketing and Business Effectively

Posted by Nicholas Dimitriadis on Mar 2, 2017 7:48:00 AM

The ultimate goal of every business is to achieve sustainable growth and a sound competitive position; and so is yours. As an SMB owner however, you may feel that you are limited by your budget, expertise, your company’s man-power, or a combination of the above.

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Topics: Tool Breakdown

Video SEO: How to Optimize and Increase Traffic to Your Videos

Posted by Nicholas Dimitriadis on Feb 23, 2017 1:07:00 PM

Over the past few weeks we have noticed an increase of folks interested in enhancing the performance of their videos. One of our readers in particular (for the sake of anonymity let’s call him Mr. Smith), underlined that he is a proud small business owner (SMB) and has seen satisfactory results from his company’s blog and social channels, however his videos seem to be severely lacking, drawing in a miniscule amount of traffic.

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The Art Of Repurposing Content

Posted by Nicholas Dimitriadis on Feb 17, 2017 9:00:00 AM

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant thirst for more. Wow, that is a mouthful!

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Simple Subtleties Everyone Can Use For Greater Online Marketing Performance - Part Two

Posted by Nicholas Dimitriadis on Feb 14, 2017 3:29:33 PM

The Social Fusion Group is proud to present part two of our series: simple subtleties and nuances that can dramatically improve your online marketing. If you haven’t read part one of our series, check out the post here.

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Simple Subtleties Every One Can Use For Greater Online Marketing Performance

Posted by Nicholas Dimitriadis on Feb 10, 2017 2:21:23 PM

Everyone who enters the online market strives to attain growth; however, the vast majority of small businesses often fail to achieve expected results. Why is that so?

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6 Essential Google Tools Every Business Should Be Using

Posted by Nicholas Dimitriadis on Feb 2, 2017 10:30:00 AM

Growth in the online world is certainly an achievement that many small and mid-sized businesses (SMB) have at the top of their to-do lists. However, the challenges of learning the techniques and tactics to generate sustainable online growth are often overwhelmed by the immediate needs of day-to-day operations. There simply is not enough time to do both. One option to “find time” is to incorporate various online tools and marketing automation as time savers. In this post, we’ll review some of the best free Google tools to help you effectively optimize and potentially grow your business to the next level.

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