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Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

Our Digital Marketing Playbook (We're Giving You Our Secrets!)

Posted by Nicholas Dimitriadis on Sep 14, 2017 8:12:00 AM

Over the summer, we tested a number of different methods and tactics to improve our marketing results.  One day traffic is up but leads tumble, or vice versa. So we did a complete audit of what we do as marketers.  Let us share what we focused on below.

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The Fall of Facebook Engagement: What Should You Do Next?

Posted by Nicholas Dimitriadis on Sep 7, 2017 12:50:53 PM

It is highly likely that by now you must have noticed a considerable drop in the engagement of your Facebook posts. Don’t fret however, it is not only you. In fact a study carried out by Buzzsumo showed that the average engagement per Facebook post of brands and publishers has fallen by over 20% since January 2017.

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Topics: Social Media

22 Articles To Help [And Maximize!] Your Social Selling Efforts

Posted by Nicholas Dimitriadis on Jul 5, 2017 9:10:00 AM

Social selling is quickly evolving from a trend to a tactic most online businesses are religiously utilizing. If you're going to remain competitive and effectively use this method, you will need to have a thorough understanding of its core concepts and methodology.

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Topics: Social Selling

Why Do I Need A Website? [We'll Tell You!]

Posted by Nicholas Dimitriadis on Jun 20, 2017 9:11:00 AM

For the longest time we have been receiving questions and responding on the topic of creating effective blog posts, how to optimize and format content, etc. While all these elements are integral for effective online growth, there is still a bigger question to address, "Why do I need a website?"

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Topics: Website Optimization

[Growth Hacking!] - 6 Easy Lead Generating Methods For Your Business

Posted by Nicholas Dimitriadis on Jun 13, 2017 8:10:00 AM

As owners of a small business, one of your most important goals (if not the most important) is to generate leads. You may be thinking however, with competition and noise constantly increasing in the digital world, how will you ever be able to compete for and win audience attention?

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Topics: Lead Generation, Growth Hacking

Pros & Cons of the 8 Most Popular Social Media Networks

Posted by Nicholas Dimitriadis on May 23, 2017 8:50:00 AM

As content creators, you are well aware of the impact social media networks can have on your creative and distribution processes. They are ideal for gaining audience insight, researching trending topics, and greatly enhancing your authority and reach. However, how do you know which social media networks are ideal for your business? Just as in many things marketing, one size does not fit all; so we compiled a list exploring the pros and cons of the 8 most popular social media networks.

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Topics: Social Media

3 Effective Steps To Create The Perfect Content Marketing Calendar

Posted by Nicholas Dimitriadis on May 18, 2017 8:56:00 AM

As SMB owners, you are well aware of the importance of posting high quality, well targeted content on a regular basis. It not only helps build your authority, but it also creates a pattern your audience will expect when waiting for your next piece to be published. But how can you achieve this when you are constantly trying to manage all the moving parts of your company? 

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Topics: Content Marketing

Content is King: 101 Tips To Leverage For Your Next Campaign

Posted by Nicholas Dimitriadis on May 11, 2017 8:15:00 AM

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.


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Topics: Content Marketing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

Posted by Nicholas Dimitriadis on May 5, 2017 8:29:00 AM

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry.

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67 Things You Need to Know When Creating a Facebook Ad Campaign

Posted by Nicholas Dimitriadis on May 2, 2017 8:59:00 AM

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

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Topics: Social Media, Facebook Marketing

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