Digital Insight for Business Marketing

When it comes to social networks, Facebook is the reigning king with over 2 billion users (as of June 2017) and around 183 million active daily users in the US and Canada alone. With such a vast number of users on Facebook, using this channel for business is a no brainer.

It is highly likely that by now you must have noticed a considerable drop in the engagement of your Facebook posts. Don’t fret however, it is not only you. In fact a study carried out by Buzzsumo showed that the average engagement per Facebook post of brands and publishers has fallen by over 20% since January 2017.

Twitter is one of the most powerful social media platforms to date. It’s a tool that lets you tweet a message within 140 characters. To put in perspective, the first two sentences of this paragraph were a total 130 characters. The point is, you have to strategically use your characters to get your message across to your target audience.

Twitter chats are communities within the social media world where users can interact, engage, and even learn.  Some of our favorite Twitter chats include #TwitterSmarter, #ContentChat, and #OrcaChat. For the month of July, our team has been focusing on the concept of social selling. So we thought let's use these chat formats to share more insight about social selling. 

As we know, social media is constantly changing. It's hard to stay up to date with all the marketing news and articles. To help you out, we compiled the latest social media updates of 2017. 

You just wrote a really great article; it’s informative, easy to read, and know your audience will really enjoy the post. So how do you get more views and promote it on your best distribution channels? You turn to social media.

As content creators, you are well aware of the impact social media networks can have on your creative and distribution processes. They are ideal for gaining audience insight, researching trending topics, and greatly enhancing your authority and reach. However, how do you know which social media networks are ideal for your business? Just as in many things marketing, one size does not fit all; so we compiled a list exploring the pros and cons of the 8 most popular social media networks.

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

To date, Twitter has over 300 monthly active users. As such, many organizations and brands use Twitter to promote their products, improve branding, and drive traffic to their website. But are you using Twitter properly? In this post, we share 15 Twitter ideas to help take your social media marketing to the next level.

When it comes to social media, the million-dollar question is: what are the best times to post on social media? We did a little digging around and found out what the experts are saying.