In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.
This article has been updated for January 15, 2019
When it comes to social networks, Facebook is the reigning king with over 2 billion active monthly users (as of January 2019) and around 242 million active daily users in the US and Canada alone. With such a vast number of users on Facebook, using this channel for business is a no-brainer.
Facebook is one of the most powerful social media tool available to marketers at any level. Due to its immense following, Facebook is an ideal tool used by SMB to enhance their online exposure, drive traffic to their website or blog, and ultimately generate new leads and sales.
Facebook is the king of social media platforms, with more monthly users than any other social media site. There are many factors that led to Facebook’s market share domination, including their ability to monetize masterfully. Keen digital marketers are aware that gaining attention on Facebook relies heavily upon spending some money. Whether you are looking to create engagement your existing posts, or capture info from a lead generation form, it is likely that you will need to spend some cash in order to get your desired result.