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Digital Insight for Business Marketing

The Best Digital Marketing Articles of 2017

Posted by Nicholas Dimitriadis on Jan 3, 2018 10:54:00 AM

2017 was an exceptional year for content. From start to finish, we had creators posting great insight that only added to the already rich database for all that is internet marketing. As you might already know by now, our team spends numerous hours every week researching and getting educated on the latest trends, strategies and online marketing news. This means that we have a rather large number of articles in our arsenal we can go back to anytime a question rises.

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So, while the Holidays are technically over, we are still in the spirit of giving, that is why we’ve compiled what we thing are 42 of 2017’s bests posts for you to learn from and gather insight for a prosperous year ahead.


Content Marketing

  • Today it’s all about proper timing. The best time to post on social media, the best time to send an email, but did you know there's a best time to publish content too? In this post, Paul Mergenhagen shares his insight on how to discover the optimum time to publish content
  • Think of content marketing as a fine tuned machine. Everything needs to be in perfect order in order for it to operate properly. In this article Greg Snow-Wasserman, of WooRank, shares 6 common mistakes that tank content marketing plans and shows you how to avoid them.  
  • It is not uncommon to spend hours on a post we are really proud of, only to see it underperform. Let’s join John Rampton as he shares his thoughts on why our content is failing and how we can fix it.
  • While often overlooked offsite SEO is as important as onsite. In this article Steve Rayson from the Content Marketing Institute shares his insight on building amplifying content and building links.
  • When it comes to learning or educating ourselves with a new topic, the first person we turn to is an expert or influencer. When it comes to content marketing, did you know we could learn from Netflix? Dennis Williams explains how.
  • As audience needs evolve so should our content. It is no longer about just writing about pains and interests; today we must also consider audience intent when creating our next post. Here are 7 facts you need to know about intent behind the ways users search today.



  • By now it is common knowledge that duplicate content is harmful to your rankings, but how can you overcome this issue? In this article, columnist Chris Long shares how he addressed duplicate and similar website content to ultimately improve his clients’ organic search performance.
  • Differentiation is one of the most important things you must achieve in order to make your brand and your content stand out in today’s saturated market. But how do you know you are indeed unique? You conduct a competitive analysis. This is exactly what Ellie Mirman focuses on in her article “How to Do a Competitive Content Marketing Analysis.



  • SEO is one of the most important aspects of digital marketing, but how many of us are doing it correctly? Let’s join Tarek Riman over at Social Media Today as he shares an easy SEO guide to audit our own site.
  • Meta descriptions are a key part of SEO, but how does one master the art of writing meta descriptions? Check out this post by Dan Shure.
  • SEO best practices have constantly been evolving to cater to businesses and users alike. Today the biggest focal point is the shift towards the consideration of user experience (UX). Join columnist Sherry Bonelli, as she explains how SEO and UX work together to help both search engines and users.
  • For those of you who want to sit back and just listen, be sure to check out this Q&A webinar recording of Hootsuite’s Zak Ramdani. In this #SEJThinkTankwebinar, Ramdani shares how Hootsuite was able to surpass their organic traffic metrics for seven consecutive months and how he deployed an SEO mindset throughout all communication channels within the company.


Social Media Marketing

  • LinkedIn was built to be the “go to” platform for professionals. It allows users to network and learn more about those within their industry. But with more and more professionals turning towards Facebook, is it possible that Facebook could be replacing LinkedIn as the new professional network? Andy Beohar of SevenAtoms shares his thoughts
  • We’re constantly looking for tips, tricks, and tools to help us become the most effective digital marketers. Lucky for us, Michael Stelzner over at Social Media Examiner, shares 23 cool tools for social media marketers.
  • Social media is an integral part of digital marketing. It’s also one of the toughest to get right. Susanna Gebauer from TheSocialMs  shares 9 mistakes she learned from social media marketing.
  • One of the biggest attributes of a great marketing team is having an effective distribution plan backing any form of content. If you’re struggling to come up with an effective plan John Hall has your back, as he shares 5 things every social media distribution team needs.
  • Contests are an exceptional tool when it comes to stimulating social media growth. It’s helped businesses increase followers, engagement, and reach across all their social channels. In this post, Jack from Vyper.io shares 13 ways to growth hack using viral leaderboard contests.
  • Retargeting campaigns are a great addition to any sales and marketing strategy but can often become time-consuming and costly. In this article by David Christopher, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns for more effective and efficient results. 


Email Marketing and Lead Gen

  • Whether you're trying to reach an influencer, connect with your audience, or just sending out your weekly emails, expecting a response is always stressful, as they are definitely not guaranteed. In this article Richard Feloni tries to make our lives a bit easier as he shares his 6 tactics to get a response from even the busiest people
  • The success of our marketing efforts is ultimately measured in terms of ROI. Today however, many marketers struggle to develop email funnels that can fruitfully produce satisfactory levels of ROI for their business. In this article by Steve Olenski, we see why this might be, and how to fix it.
  • Lead generation trends are heavily impacted by buyer behaviors and technological advancements. With changes to social and content marketing being anticipated in 2018, it is highly probably that we will see lead gen trends evolve as well. Join Salesgenie, as they share their take on what might be coming in the new year.
  • For those that might just be relatively new to the concept of lead gen, you’re in luck. Marketo has created a simple but in-depth guide, concisely covering all you need to know about lead generation and its tactics.
  • One more bonus one... Everyone loves easy tips and tricks to improve their marketing efforts. In this post by Sam Oh, Founder of Money Journal; the expert shares 6 super simple content marketing hacks to double your lead generation

We all hope 2017 was a great year for all of you, and we hope 2018 brings nothing but more success!

Also, here are some more articles you might find interesting:

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