Digital Insight for Business Marketing

With the holiday season right around the corner, we’ve been getting many questions revolving around 1 core concept: “What can I do to create a successful holiday campaign?” More importantly, “When should I start planning?”

With the holiday season right around the corner, we thought it would be a good idea to explore 5 key elements that comprise a successful holiday email strategy. Now the idea of a holiday themed email marketing campaign might seem like a stressful and time-consuming task, but in reality it doesn’t have to be.

Last time, we took a look at the keyword brainstorming process. But what value is there if we can't understand which phrases to go after? In this article, call it Part B if you will, we'll be taking a look at the process of evaluating keywords.

As we all know, LinkedIn is the go-to platform for finding and making connections with professionals in any industry. However, with the right strategy, it can also be one of the best sales prospecting tools a business owner could ask for.

Over the summer, we tested a number of different methods and tactics to improve our marketing results.  One day traffic is up but leads tumble, or vice versa. So we did a complete audit of what we do as marketers.  Let us share what we focused on below.

It is highly likely that by now you must have noticed a considerable drop in the engagement of your Facebook posts. Don’t fret however, it is not only you. In fact a study carried out by Buzzsumo showed that the average engagement per Facebook post of brands and publishers has fallen by over 20% since January 2017.

Social selling is quickly evolving from a trend to a tactic most online businesses are religiously utilizing. If you're going to remain competitive and effectively use this method, you will need to have a thorough understanding of its core concepts and methodology.

For the longest time we have been receiving questions and responding on the topic of creating effective blog posts, how to optimize and format content, etc. While all these elements are integral for effective online growth, there is still a bigger question to address, "Why do I need a website?"

As content creators, you are well aware of the impact social media networks can have on your creative and distribution processes. They are ideal for gaining audience insight, researching trending topics, and greatly enhancing your authority and reach. However, how do you know which social media networks are ideal for your business? Just as in many things marketing, one size does not fit all; so we compiled a list exploring the pros and cons of the 8 most popular social media networks.

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry.