SEO tools help businesses generate awareness and traffic to their site through search engines, (and is one of the most important marketing tactics a business needs to focus on.) Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must.
A lot of marketers spend hours on compiling and analyzing data, which they then try to leverage in order to make SEO improvements. Sounds boring, right? It doesn't have to be, this is where automation comes in.