Digital Insight for Business Marketing

Pros & Cons of the 8 Most Popular Social Media Networks

Posted by Nicholas Dimitriadis on May 23, 2017 8:50:00 AM

As content creators, you are well aware of the impact social media networks can have on your creative and distribution processes. They are ideal for gaining audience insight, researching trending topics, and greatly enhancing your authority and reach. However, how do you know which social media networks are ideal for your business? Just as in many things marketing, one size does not fit all; so we compiled a list exploring the pros and cons of the 8 most popular social media networks.

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Topics: Social Media

The History Of Social Media

Posted by Nicholas Dimitriadis on Mar 21, 2017 9:29:30 AM

Today, social networking platforms play a significant role in our everyday lives. Apart from helping us keep in touch with friends, relatives, and acquaintances, and entertain ourselves in our leisure time, their uses have permeated into the world of business.

We truly live in an era governed by social media but, how did it all start? In this post, we look into the history of social media. 

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Topics: Social Media

Expert Insight To Create Effective Facebook Ads

Posted by Nicholas Dimitriadis on Mar 14, 2017 10:10:00 AM

Facebook is one of the most powerful social media tool available to marketers at any level. Due to its immense following, Facebook is an ideal tool used by SMB to enhance their online exposure, drive traffic to their website or blog, and ultimately generate new leads and sales.

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Topics: Social Media, Facebook Marketing

Instagram For Business: Five Lessons (I Learned) to Get More Followers

Posted by Taha Aziz on Mar 7, 2017 9:54:00 AM

Instagram is a social media platform that has been growing exponentially since it was introduced in 2010. What’s unique about this application is how it has developed into a platform for users to share photos and videos with their audience. With over 500 million active users per month, there’s no doubt that Instagram can be a very powerful tool in your marketing arsenal.

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Topics: Social Media, Instagram

The Best Digital Marketing Articles From February 2017

Posted by Taha Aziz on Feb 28, 2017 8:53:00 AM

The marketing field if fast changing and moves at a blink of an eye. It's easy to miss out on new information, which is why the Social Fusion Group is here to help. We've aggregated the top digital marketing articles you might have missed from the month of February. Check out the list below.

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Topics: influencers, Video Marketing, Content Marketing, Social Media

Quick Guide to Advertising on Social Media Platforms

Posted by Heather Bonebrake on Nov 18, 2016 8:00:00 AM

Social media provides many small businesses with the ability to engage their audience in a cost effective fashion. Yet, as these platforms develop and user bases swell, monetization is becoming an increasing part of their growth strategy. Each and every social media platform now includes ad space as part of their business model, making it increasingly necessary for small businesses to purchase ads in order to have their content viewed. In this article, we will discuss each social media platform and some of the highlights of advertising on each. 

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Topics: Social Media

Picking The Right Social Media For Business

Posted by Taha Aziz on Oct 25, 2016 8:06:00 AM

Social media is a great online tool to find the latest trends, catch up on breaking news, or to simply just share pictures and videos. It's no wonder why so many business turn to this resource as a marketing tool. Most tools are free to use with paid options and can reach millions of people with a click of a button. So what social media is good for business? In our previous post, we talked about the "big three;" in this post we'll discuss Pinterest, Snapchat, and LinkedIn.

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Topics: Social Media

8 Reasons Why Social Media Is Good For Business

Posted by Taha Aziz on Oct 21, 2016 7:46:00 AM

Social media platforms come in all different shapes and sizes. Maybe not literal shapes and sizes, but the point is that they have many different uses!

The challenge is that while many SMBs participate on these sites, most don’t fully understand the power of social media. Let’s get you thinking about why social media is good for your business. 


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Topics: Social Media

Where to Start: Social Media Planning

Posted by Chris Muccio on Oct 19, 2016 8:05:00 AM

As owners of small and mid-sized businesses, we have A LOT on our plate.  When it comes to pursuing online growth through social media, while the interest is certainly there, for many of us the knowledge, the how-to and the time, simply is not. We are busy running our day-to-day.

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Topics: Social Media

Top-of-Mind Influence: Are You Reaching Your Customers?

Posted by Heather Bonebrake on Oct 11, 2016 8:05:00 AM

Most small business owners and marketers spend a lot of time thinking about their customers. We spend countless hours trying to determine how best to connect with them, what offers would motivate them to purchase, and where we can find the best customers. The unfortunate truth is that for all the time we spend thinking about our customers, they are significantly less likely to spend much time thinking about our brand. In fact, it is almost certain that our customers do not think about us in their spare time unless they are properly motivated to do so.

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Topics: Online Marketing, Social Media, Email List Buildling

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