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Digital Insight for Business Marketing

Content is King: Insight to Help You Master Content Marketing

Posted by Nicholas Dimitriadis on Apr 4, 2017 9:02:00 AM

Content marketing is one of the most effective ways to help grow your business online. If you haven't checked out the first part of our series, you can find the link here

In this second part of our content marketing series, we focus on why content is king by reviewing some of the best tools and tips to help you maximize your efforts and stay competitive.


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Topics: Content Marketing

The Best Digital Marketing Articles From February 2017

Posted by Taha Aziz on Feb 28, 2017 8:53:00 AM

The marketing field if fast changing and moves at a blink of an eye. It's easy to miss out on new information, which is why the Social Fusion Group is here to help. We've aggregated the top digital marketing articles you might have missed from the month of February. Check out the list below.


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Topics: influencers, Video Marketing, Content Marketing, Social Media

December Online Marketing News

Posted by Heather Bonebrake on Dec 23, 2016 8:00:00 AM

The year may be drawing to a close, but the world of online marketing never stops, even for the holidays. This month there has been some interesting articles with valuable insight on growing your small business and improving your online presence. Here is a round-up of the best articles of the month on topics ranging from content marketing, search engine optimization, local marketing, to email marketing. 

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Topics: Content Marketing, SEO, Email Marketing, Local Marketing

Setting up an Effective Path to Online Revenue Starts Here

Posted by Heather Bonebrake on Dec 2, 2016 8:00:00 AM

At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.

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Topics: website revenue, Lead Generation, Content Marketing

3 Things to Significantly Increase Your Online Marketing Effectiveness

Posted by Chris Muccio on Nov 30, 2016 8:00:00 AM

 “Just get it going. It will work.”  Is that a strategy you might be familiar with?  In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind. 

Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success.  For instance, it is imperative that you start your approach with a clearly defined objective.  However, this gets overlooked in the “just get it going, it will work” approach.  We’ve talked about this issue multiple times, most recently in this post

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Topics: Target Audience, Content Marketing

How to Use Online Marketing to Increase Your Thought Leadership

Posted by Chris Muccio on Nov 15, 2016 8:00:00 AM

What does the phrase thought leadership mean to you? As a small business marketer, it would be in your best interest to establish yourself as an industry-leading authority figure. Your goal should be to be known as the expert in your field and the source that people turn to for information about your industry. Many business owners want to be seen as thought leaders, but not many are putting in the work necessary to be seen in such a light. In this article, we will discuss some ways to establish your thought leadership, as well as how you can convert and quantify this objective in an online context.

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Topics: Content Marketing, SEO, Thought Leadership

21 Articles From September To Help Your Digital Marketing Campaign

Posted by Taha Aziz on Sep 30, 2016 10:09:00 AM

There is a ton of insight when it comes to the digital marketing field. It's not easy to keep up with the flow of new information and content that is produced each day. Having a goal of obtaining digital marketing success, the businesses that approach marketing strategically and tactically have a better chance of success. It's important to stay on top this information; to help, here are the 20 best articles from September to help your digital marketing needs.

 

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Topics: Online Marketing, Content Marketing

Content Creation: A Step-By-Step Guide

Posted by Heather Bonebrake on Aug 26, 2016 8:00:00 AM

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. However, creating content can present a big roadblock for many digital marketers. Many of us are used to boiling our ideas down to 140 characters, phrasing our thoughts in catchy headlines. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content. In this blog, we will discuss the step-by-step process of creating a great piece of content.

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Topics: Content Marketing

10 Easy Local Internet Marketing Tips for Success

Posted by Taha Aziz on Aug 17, 2016 8:00:00 AM

For brick and mortar businesses that rely on local prospects for revenue generation, having a sound local marketing strategy is essential.  Gone are the days of yellow page listings driving your new clientele. In today’s digital marketing world, local businesses must focus on finding and relationship building with locally-based consumers through targeting the proper audience, networking their business, and increasing their word-of-mouth sales. Let’s explore 10 easy-to-implement tips for success in your local Internet marketing.   


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Topics: Content Marketing

Growth Tactic of the Month - Content Syndication

Posted by Taha Aziz on Aug 12, 2016 8:00:00 AM

Did you just write a really great blog post but don’t know how to draw attention to it on the Internet? Content syndication can be an answer to your troubles.

Syndicated content occurs when your content is essentially "pushed" to another site.  That can be as a full article, partial article, a thumbnail or a link.  You may be wondering if this is the same as guest posting.   Content syndication is not the same as guest posting.  In guest posting, you’re creating new content for another blog or third party website, where as in syndication you’re giving the rights to republish your material on their website.

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Topics: Content Marketing

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