Digital Insight for Business Marketing

Content Creation: A Step-By-Step Guide

Posted by Heather Bonebrake on Aug 26, 2016 8:00:00 AM

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. However, creating content can present a big roadblock for many digital marketers. Many of us are used to boiling our ideas down to 140 characters, phrasing our thoughts in catchy headlines. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content. In this blog, we will discuss the step-by-step process of creating a great piece of content.

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Topics: Content Marketing

10 Easy Local Internet Marketing Tips for Success

Posted by Taha Aziz on Aug 17, 2016 8:00:00 AM

For brick and mortar businesses that rely on local prospects for revenue generation, having a sound local marketing strategy is essential.  Gone are the days of yellow page listings driving your new clientele. In today’s digital marketing world, local businesses must focus on finding and relationship building with locally-based consumers through targeting the proper audience, networking their business, and increasing their word-of-mouth sales. Let’s explore 10 easy-to-implement tips for success in your local Internet marketing.   


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Topics: Content Marketing

Growth Tactic of the Month - Content Syndication

Posted by Taha Aziz on Aug 12, 2016 8:00:00 AM

Did you just write a really great blog post but don’t know how to draw attention to it on the Internet? Content syndication can be an answer to your troubles.

Syndicated content occurs when your content is essentially "pushed" to another site.  That can be as a full article, partial article, a thumbnail or a link.  You may be wondering if this is the same as guest posting.   Content syndication is not the same as guest posting.  In guest posting, you’re creating new content for another blog or third party website, where as in syndication you’re giving the rights to republish your material on their website.

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Topics: Content Marketing

5 Tasks to Delegate in Your Content Marketing Plan

Posted by Daniela Bedoya on May 4, 2016 8:00:00 AM

Time management is a necessity for digital marketers who often wear many hats, from graphic designer to copywriter. A digital marketer must know what tasks to take on themselves and what tasks to delegate to a co-worker or contractor. When done effectively, delegating tasks to those with an expertise in specific areas can make the content workflow easier for you and for your team, thus allowing you to focus on the higher level items. Delegation can also breed a better result by allowing a professional in their industry to handle the heavy lifting.

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Topics: Content Marketing

Efficiency Tips for the Content Marketing World

Posted by Daniela Bedoya on May 2, 2016 8:00:00 AM

In the digital marketing world, content marketing has become the norm for everyone from small businesses to global brands. Even though everyone is utilizing content marketing, it is plain to see that not everyone is doing it effectively or efficiently. Brands frequently find themselves generating consistent amounts of content, yet not achieving their goals.

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Topics: Content Marketing

15 Types Of Blogs To Make Content Marketing More Effective

Posted by Daniela Bedoya on Apr 28, 2016 8:00:00 AM

A blog is a blog, right? Wrong! There is a limitless amount of types of blogs to choose from. Don't get trapped into writing the same boring blog posts over and over again. Try mixing it up and pick from one of these alternate types of blogs. Audiences crave variety, and variety keeps readers coming back for more. 

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Topics: Content Marketing

Content Calendars: The Most Overlooked Content Creation Service

Posted by Daniela Bedoya on Apr 25, 2016 8:00:00 AM

A content calendar also known as an editorial calendar, is the most powerful tool you can use to put into effect a successful content marketing plan. It serves as a road map for upcoming weeks and months to ensure your content is focused on your main objectives. Whether a marketer is working as an individual or with a team, a content calendar is an easy and effective way to coordinate and organize brand goals and execute them over time. 

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Topics: Content Marketing

Tips and Tricks for Sourcing Your Content Creation

Posted by Daniela Bedoya on Apr 20, 2016 8:00:00 AM

Potential customers seek quality content that creates value, whether it is for entertainment, information, or influence. Content can attract, engage, and convert potential customers into revenue generating leads.  Valuable content is now more crucial than ever before, as search engines are giving more weight to quality of content over any other metric. It is our job as digital marketers to produce top-notch content that satisfies the needs of our prospects.

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Topics: Content Marketing

A Step-by-Step Marketing Tactics List

Posted by Daniela Bedoya on Apr 18, 2016 8:00:00 AM

Regardless of your company size, the content marketing process can seem overwhelming. Here is a marketing tactics list in a step-by-step approach to guide you towards creating high-quality, relevant content.

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Topics: Content Marketing

Top 10 Must-Have Digital Marketing Skills

Posted by Daniela Bedoya on Apr 15, 2016 8:00:00 AM

In the ever-changing digital marketing world of endless innovation driving marketing strategies, it is your basic skill set, not your title that will take you a long way. Here are the top “must have” have digital marketing skills in today’s world.

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Topics: Content Marketing

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