Digital Insight for Business Marketing

The year may be drawing to a close, but the world of online marketing never stops, even for the holidays. This month there has been some interesting articles with valuable insight on growing your small business and improving your online presence. Here is a round-up of the best articles of the month on topics ranging from content marketing, search engine optimization, local marketing, to email marketing. 

Is it possible to take information, dig into your customer base, your prospect base and build out a how-to guide for how to best reach your audience? The answer is absolutely. Creating a target persona gives you a very structured perspective on what they're looking to do. Remember, your target audience has a pain, a need, or an interest that they're looking to solve online. These are things that have a strong connection to them, something that matters to them. What you're looking to do is have the right messaging that connects with what matters to your audience.  

2016 is coming to a close, but there is still a ton of new information coming out from the world of online marketing. In November, we came across some exciting articles on topics ranging from app development to social media marketing plans to influencer marketing. In this article, we will recap 10 intriguing articles that will shed some light on the ever-changing area of online marketing. 

At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.

Optimizing your website is a common topic of discussion for online marketers. Your website is the first impression that potential customers see and making sure it is optimized for both search engines and viewer experience is a crucial step in traffic and lead generation. Here are five questions that you need to ask yourself to self-assess your website optimization.

Social media provides many small businesses with the ability to engage their audience in a cost effective fashion. Yet, as these platforms develop and user bases swell, monetization is becoming an increasing part of their growth strategy. Each and every social media platform now includes ad space as part of their business model, making it increasingly necessary for small businesses to purchase ads in order to have their content viewed. In this article, we will discuss each social media platform and some of the highlights of advertising on each. 

In a digital age, filled with endless buying options for consumers, maintaining a positive image for your business online has never been more important. Many small businesses devote time and capital to marketing for new customers and upselling old ones, but are missing out on a key area that could have potentially catastrophic results. Online reputation monitoring is the best thing a business can spend their money on and hope to never have to use. Let’s learn a little bit more about where to start when it comes to monitoring your online reputation.

In a recent survey by Social Fusion, we learned that less than 5% of small business owners have conducted a detailed analysis of their competitors. Analyzing the competition can provide an endless number of options and solutions for building your business. By having a detailed idea of what others in your industry are doing, you can form a strategic plan for how to outpace them, while aligning your brand for success.  Here are some basic areas to explore when conducting a competitive analysis.

Here at Social Fusion we scour the web for the best articles, latest tips, and hottest trends in the world of Inbound Marketing. October kicks off the last quarter of 2016, with many businesses pushing to reach their yearly goals, looking to close out the year with a bang! If you are looking for some new options to help you reach your annual goals, take a few minutes to check out these top articles on Inbound Marketing from October of 2016. 

Before the internet, customers would often form their first impression of a business when they walked in the front door of the store. In the digital age, our customers form a first impression of our business long before they ever make direct contact with our brand. Website effectiveness is a multi-faceted topic that includes everything from search engine optimization to site design. In this article, we will discuss an area of online marketing where the majority of business owners admit they are lacking.