Digital Insight for Business Marketing

Nicholas Dimitriadis

Recent Posts

Pros & Cons of the 8 Most Popular Social Media Networks

Posted by Nicholas Dimitriadis on May 23, 2017 8:50:00 AM

As content creators, you are well aware of the impact social media networks can have on your creative and distribution processes. They are ideal for gaining audience insight, researching trending topics, and greatly enhancing your authority and reach. However, how do you know which social media networks are ideal for your business? Just as in many things marketing, one size does not fit all; so we compiled a list exploring the pros and cons of the 8 most popular social media networks.

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Topics: Social Media

3 Effective Steps To Create The Perfect Content Marketing Calendar

Posted by Nicholas Dimitriadis on May 18, 2017 8:56:00 AM

As SMB owners, you are well aware of the importance of posting high quality, well targeted content on a regular basis. It not only helps build your authority, but it also creates a pattern your audience will expect when waiting for your next piece to be published. But how can you achieve this when you are constantly trying to manage all the moving parts of your company? 

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Topics: Content Marketing

Content is King: 101 Tips To Leverage For Your Next Campaign

Posted by Nicholas Dimitriadis on May 11, 2017 8:15:00 AM

Regardless of the size of your business, content is king! It's an essential need to grow your presence online. Currently, there are over 1 trillion Google searches occurring each year and over 1.6 billion people performing them. What is the common feature? It’s content. Someone, somewhere is looking for information and content is what they are seeking.


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Topics: Content Marketing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

Posted by Nicholas Dimitriadis on May 5, 2017 8:29:00 AM

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry.

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67 Things You Need to Know When Creating a Facebook Ad Campaign

Posted by Nicholas Dimitriadis on May 2, 2017 8:59:00 AM

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

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Topics: Facebook Marketing

Creative Content: 10 Methods To Help You Generate New Ideas

Posted by Nicholas Dimitriadis on Apr 18, 2017 9:47:00 AM

It doesn’t matter if you are a seasoned professional, a market leader, or an industry new comer, we all have experienced “dry” periods. As hard as we try, we can't come up with a fresh new idea for our content calendar. Creative blocks are not an uncommon phenomenon, and when they appear, they can have a disastrous effect on your constructive capabilities and morale.

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Topics: Content Marketing

The Online Marketing Secret Experts Use But SMB's Don't

Posted by Nicholas Dimitriadis on Apr 13, 2017 9:51:00 AM

We live in a world where information is everywhere.  The challenge we face is that while information may be around us, we either don't see it or if we do see, we may not know what to do with it.  In this post, we are going to share an online marketing secret.  We are going to share 4 tips that you can immediately tap into to provide you with significant insight and help increase your online efforts. 

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Topics: Competitive Analysis

Content is King: Insight to Help You Master Content Marketing

Posted by Nicholas Dimitriadis on Apr 4, 2017 9:02:00 AM

Content marketing is one of the most effective ways to help grow your business online. If you haven't checked out the first part of our series, you can find the link here

In this second part of our content marketing series, we focus on why content is king by reviewing some of the best tools and tips to help you maximize your efforts and stay competitive.


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Topics: Content Marketing

Expert Insight to Boost Your Content Marketing Success (Pt.1)

Posted by Nicholas Dimitriadis on Mar 28, 2017 9:54:00 AM

We all hear experts emphasize content marketing, but why is it important?

Regardless of the size of your business, content marketing is one of the most effective ways to grow your online presence. As you create content, you’re essentially giving your company and brand a personality. Your posts are not seen as invasive promotional activity, but as informative “tips” that offer your audience value. Further, this will not only allow your message to have greater resonance, but it will also provide you a gateway to form and maintain a relationship of trust between you and your audience.

 

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The History Of Social Media

Posted by Nicholas Dimitriadis on Mar 21, 2017 9:29:30 AM

Today, social networking platforms play a significant role in our everyday lives. Apart from helping us keep in touch with friends, relatives, and acquaintances, and entertain ourselves in our leisure time, their uses have permeated into the world of business.

We truly live in an era governed by social media but, how did it all start? In this post, we look into the history of social media. 

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Topics: Social Media

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