Digital Insight for Business Marketing

This post has been updated for 2019

Instagram is a social media platform that has been growing exponentially since it was introduced in 2010. What’s unique about this application is how it has developed into a platform for users to share photos and videos with their audience. With over 500 million daily active users, there’s no doubt that Instagram can be a very powerful tool in your marketing arsenal.

Instagram is a platform that’s growing exponentially by the day. Over 80 million photos are posted daily, with 400 million active users on the platform. Instagram has optimized its application for people to get information quick and on the go. With businesses investing in social media marketing, it’s no surprise they’re turning to Instagram. Today I’m going to explain to you the best type of Instagram content your business can post and how to get followers on Instagram.

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion.

Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can leverage the power of Instagram for business growth.