Digital Insight for Business Marketing

This article has been updated for 2020

Social selling is a concept that is quickly becoming more and more popular. Businesses small and large are trying to understand this concept and how they can optimize their channels. We recently connected with Spiralytics, and today they're going to sharing social selling techniques that truly converts. The Social Fusion team is happy to present this guest post by Christian Andrada.

Twitter chats are communities within the social media world where users can interact, engage, and even learn.  Some of our favorite Twitter chats include #TwitterSmarter, #ContentChat, and #OrcaChat. For the month of July, our team has been focusing on the concept of social selling. So we thought let's use these chat formats to share more insight about social selling. 

We hope you've been enjoying our month of social selling. If you've missed some of it, you can click here to learn more about social selling. 

This week, we're happy to share a new addition to our expert interview series. We heard your voice, and Bruce Johnston answers some of the most commonly asked social selling questions. 

Social selling is quickly evolving from a trend to a tactic most online businesses are religiously utilizing. If you're going to remain competitive and effectively use this method, you will need to have a thorough understanding of its core concepts and methodology.

We recently asked our audience what they wanted to learn more about; and (not surprisingly) they wanted to learn more about social media and its effect on business growth. We hear you loud and clear.  Starting with our brief today, our team will focus more on providing you with insights on how social media can be effectively leveraged for business growth.  Let's start with the topic of  social selling.