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Digital Insight for Business Marketing

December Online Marketing News

Posted by Heather Bonebrake on Dec 23, 2016 8:00:00 AM

The year may be drawing to a close, but the world of online marketing never stops, even for the holidays. This month there has been some interesting articles with valuable insight on growing your small business and improving your online presence. Here is a round-up of the best articles of the month on topics ranging from content marketing, search engine optimization, local marketing, to email marketing. 

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Topics: Content Marketing, SEO, Email Marketing, Local Marketing

5 Tools that Provide Significant Insight into your Website’s Effectiveness

Posted by Chris Muccio on Dec 20, 2016 8:00:00 AM

In this article, we are going to give you five tools to look at that could help you understand more about your site and the effectiveness of it. Each of these are free, whether it be outright free or through a free trial. None of them require a credit card to do the tests that we're talking about here. Take a few minutes to read this article and use these tools to evaluate where your website currently stands.

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Topics: Online Marketing, website revenue

A Detailed Look at Why Inbound Marketing is the Future of Marketing

Posted by Chris Muccio on Dec 16, 2016 8:00:00 AM

Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.

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Topics: inbound marketing for business, inbound marketing, what is inbound marketing

November Online Marketing News

Posted by Heather Bonebrake on Dec 5, 2016 8:00:00 AM

2016 is coming to a close, but there is still a ton of new information coming out from the world of online marketing. In November, we came across some exciting articles on topics ranging from app development to social media marketing plans to influencer marketing. In this article, we will recap 10 intriguing articles that will shed some light on the ever-changing area of online marketing. 

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Topics: Online Marketing

Setting up an Effective Path to Online Revenue Starts Here

Posted by Heather Bonebrake on Dec 2, 2016 8:00:00 AM

At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.

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Topics: website revenue, Lead Generation, Content Marketing

3 Things to Significantly Increase Your Online Marketing Effectiveness

Posted by Chris Muccio on Nov 30, 2016 8:00:00 AM

 “Just get it going. It will work.”  Is that a strategy you might be familiar with?  In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind. 

Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success.  For instance, it is imperative that you start your approach with a clearly defined objective.  However, this gets overlooked in the “just get it going, it will work” approach.  We’ve talked about this issue multiple times, most recently in this post

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Topics: Target Audience, Content Marketing

5 Questions to Ask Yourself When Optimizing Your Website

Posted by Heather Bonebrake on Nov 21, 2016 8:00:00 AM

Optimizing your website is a common topic of discussion for online marketers. Your website is the first impression that potential customers see and making sure it is optimized for both search engines and viewer experience is a crucial step in traffic and lead generation. Here are five questions that you need to ask yourself to self-assess your website optimization.

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Topics: website revenue, Generate web traffic without PPC, SEO

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