Optimizing your website is a common topic of discussion for online marketers. Your website is the first impression that potential customers see and making sure it is optimized for both search engines and viewer experience is a crucial step in traffic and lead generation. Here are five questions that you need to ask yourself to self-assess your website optimization.
It seems every year, there is a new flavor du jour when it comes to social tools and platforms to drive business. Facebook is a monster, but has serious limitations when it comes to selling B2B (business to business). LinkedIn is a powerhouse in the B2B space, but lacks the size of Facebook. Enter Google+. The opportunity is there for it to be a powerful presence on the digital business stage.
Content marketing offers so many benefits that most companies would be foolish to not embrace it. It draws in plenty of organic traffic and keeps people coming back for more. To feed the sales funnel, content is the best way to draw qualified visitors into becoming leads.
There is one approach to this type of marketing that offers the same benefits as well as others: intense online content marketing. This type of marketing happens when you add content to your website every day or even multiple times a day. Ramping up a great deal of content in a short amount of time will give your website a big boost in traffic. The search engines will give high marks to the fresh content as long as it is quality and SEO rich.
What are some of the tangible benefits you will get by adopting intense online content marketing?
The first piece in the puzzle to generate leads starts with web traffic. The logical next question then is, how do you get people to visit your website? That is something every business owner needs to think about. Without good traffic visiting your website, you will not get the leads so critical for gaining sales.
Your business needs high-quality traffic to grow. Generating traffic is essential for your inbound marketing efforts and your lead generation needs. High-quality traffic includes anyone who has a focused interest on your product or service. You need that quality to generate leads and funnel them into paying customers.