Digital Insight for Business Marketing

A business’s website is a critical component of their digital marketing. The question to ask yourself is this: is your website an effective hub of your online business? You'll be surprised to learn what most people are saying... Let’s takes a look at a business's website from a strategic viewpoint.

The Social Fusion Group is proud to present part two of our series: simple subtleties and nuances that can dramatically improve your online marketing. If you haven’t read part one of our series, check out the post here.

Everyone who enters the online market strives to attain growth; however, the vast majority of small businesses often fail to achieve expected results. Why is that so?

If you’re a big sports fan, the Super Bowl is one of the biggest days out of the year. The two best NFL teams go head on for the championship title. If you’re a marketer however, you’re fighting for the title of “Best Super Bowl Commercial.” With a 30 second commercial spot costing around $5m and the production costing another 25%, these commercials generate a buzz unlike any other; as it is the only chance for advertisers to reach such a massive and engaged audience. 

Everyone has heard the phrase ‘Content Marketing.’ Do this for content marketing, or do that! But what really is content marketing? Let's take a look at the definition of content marketing. 

Digital marketing is a fast paced field thats changing at a blink of an eye. It's easy to miss out on key information; so here at the Social Fusion Group we decided to gather the best digital marketing articles from the month of January. Check out the best posts below. 

The Holidays have come and gone and what's next?  The Super Bowl of course!  This has become such a cultural event that not only does it crown the champion of the NFL but it highlights the most remarkable commercials that the biggest brands came up with.  As we begin to prepare for Super Bowl 51, let's take a look back to last year, Super Bowl 50, and check out their 10 best ads! 

What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following.  Pretty powerful, right?

As many of our audience already knows, I both created and teach online marketing for business growth at one of Florida’s largest Universities. This class isn’t for undergrads.  It was created specifically for the Executive Education department.  Basically, it was created for business folks like me and you. 

Recently I had a question in class that lead to a very robust discussion.  Since you can benefit from it too, I thought I would share it with you.

If you're watching television, there's a high chance you skip the commercials. However, in 2016, large companies such as Buick, Old Spice, and even Apple produced highly entertaining commercials. In case you missed any of them, here are 10 of the most entertaining marketing commercials from 2016.