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Digital Insight for Business Marketing

9 Effective Traffic Tactics To Reach Your Target Audience

Posted by Nicholas Dimitriadis on Aug 15, 2019 4:51:00 PM

In a previous article, we talked about how SEO might not always work. Sometimes we find ourselves in a never-ending circle of keyword brainstorming and evaluating with little to no results. This is where a solid distribution strategy comes in.

 

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An Introduction to Native Ads: What Do You Need To Know

Posted by Nicholas Dimitriadis on Aug 7, 2019 2:42:00 PM

This article has been updated for 2019

 

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

So in this article, we will be focusing on what native ads really are; we'll look at some prime examples and share some useful tips on how you can implement in your next native ad strategy.

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Topics: Native advertising, paid ads

A Beginner's Guide to Off-Site SEO

Posted by Nicholas Dimitriadis on Aug 2, 2019 12:09:00 PM

This article has been updated for 2019

As business owners and content creators we are constantly concerned with perfecting SEO on our website, blog, content, and posts. But what about our off-site SEO?


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Topics: SEO, Off-site SEO

The Greatest Challenges (and Solutions) of Content Marketing

Posted by Nicholas Dimitriadis on Jul 24, 2019 11:32:00 AM

Time is a very limited and valuable commodity in this day and age; and while we enjoy creating in depth posts about everything that is digital marketing; we understand that you might not have the time to sit down and enjoy it.

 

This is why this week we come to you with something different; a podcast.

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Email Marketing Tools: Our Top Picks

Posted by Nicholas Dimitriadis on Jul 17, 2019 11:17:00 AM

Continuing with our monthly tools recommendations, this time we come to you with some of our top picks for email marketing.

 

Now keep in mind that there are a plethora of email marketing automation tools out there which could easily fill out list with 50+ entries. Instead, we asked around and found the 4 most user friendly and effective email marketing tools anyone can simply pick up and start using (regardless of tech literacy).

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Topics: Email Marketing

The Most Overlooked Marketing Hack Businesses Don't Use..

Posted by Nicholas Dimitriadis on Jul 11, 2019 6:47:00 PM

We live in a world where information is everywhere.  The challenge we face is that while information may be around us, we either don't see it or if we do see, we may not know what to do with it.  In this post, we are going to share an online marketing secret.  We are going to share 4 tips that you can immediately tap into to provide you with significant insight and help increase your online efforts. 

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Topics: Competitive Analysis

67 Things You Need to Know When Creating a Facebook Ad Campaign

Posted by Nicholas Dimitriadis on Jul 3, 2019 11:49:00 AM

This post has been updated for 2019

In today’s competitive digital marketing industry, deciding how, where, and sometimes even when, to advertise your brand can be quite daunting. When thinking of advertising online, most digital marketers and business owners will quickly jump to Google AdWords. While this is a sound strategy and an extremely prominent tool, it is not the only one readily available at your disposal.

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Topics: Social Media, Facebook Marketing

6 Game-Changing Business Tools To Cut Your Work Week in Half

Posted by Nicholas Dimitriadis on Jun 26, 2019 11:36:00 AM

This post has been updated for 2019!

The ultimate goal of every business is to achieve sustainable growth and a sound competitive position; and so is yours. As an SMB owner however, you may feel that you are limited by your budget, expertise, your company’s man-power, or a combination of the above.


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Topics: business growth, Tool Breakdown, Online Marketing Tools, Business Tools

Fundamentals of Backlinks: What You Need to Know

Posted by Nicholas Dimitriadis on Jun 19, 2019 9:54:00 AM

This article has been updated for 2019

In case you missed it, not too long ago, we featured an article that underlined some key findings by a 2018 study carried out by Buzzsumo. In this study, Buzzsumo analyzed how content trends have shifted during 2017, and underlined how these alterations will change the way creators need to change the way they generate and distribute content.

One of the key findings was that the median for backlinks was 0, which means that half of all content posted during 2017 received no backlinks. In this article, we aim to shed some light on what backlinks are, why they are important, and how to begin generating them for your content.

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Topics: Off-site SEO, Backlinks, Link Building

Analyzing 912 Million Articles Taught Us This About Content Marketing

Posted by Nicholas Dimitriadis on Jun 12, 2019 11:44:00 AM

Content marketing has become a big part of online business during the past decade, and there is no sign of it going away soon. Last year, we published about the shift in content marketing and also steps on how you can adapt to the evolution of content. But just like last year, content has continued to evolve.

 

 

With more articles being published today than ever before, standing out in the crowd remains to be a struggle many businesses face. This means that as creators, you'll need to be adaptive and strategic in the way you approach marketing your content in 2019 (and onward.)

 

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Topics: Online Marketing, Content Marketing, Backlinks, Social Sharing

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