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Digital Insight for Business Marketing

4 Tactics for a Better LinkedIn Content Strategy

Posted by Nicholas Dimitriadis on Dec 4, 2019 9:53:00 AM

This post has been updated for 2019

By now, it might be common knowledge that without solid distribution tactics backing your content strategy, there is little to no chance your post getting picked up by your readers. So what do you do? You focus on strong SEO tactics, leverage email marketing, and of course you turn to your social media channels.

Most people focus on the massive following on Facebook, and try to take advantage of the fast paced but heavily populated Twitter, but what about LinkedIn?

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Topics: LinkedIn, Content Marketing, content distribution

Which Digital Marketing KPIs Should You Really Be Tracking?

Posted by Nicholas Dimitriadis on Nov 27, 2019 10:16:00 AM

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

 

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Topics: SEO

Twitter Optimization: Creating A Winning Twitter Page

Posted by Chris Muccio on Nov 20, 2019 9:37:00 AM

Post updated for 2019

Twitter is one of the most popular social media platforms. With over 330 million monthly active users, every business should be utilizing this channel. However, if you're like many small businesses, it's not clear where to start. 

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6 Things You Need To Know for Influencer Marketing in 2020

Posted by Nicholas Dimitriadis on Nov 13, 2019 9:58:00 AM

This article was updated  for 2019

2018 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2019 as well.

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Topics: Influencer Marketing

The Art Of Repurposing Content - Saving You Valuable Time

Posted by Nicholas Dimitriadis on Nov 6, 2019 11:03:00 AM

This article has been updated for 2019

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you'll end up wasting hours brainstorming, researching, and creating posts just to get a handful of views and a whole lot of time wasted.

 

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Topics: Content Marketing, digital marketing, Repurposing Content

6 Essential Google Tools Every Business Should Be Using

Posted by Nicholas Dimitriadis on Oct 30, 2019 9:51:00 AM

This post was updated for 2019

Growing a business online isn't easy; it takes hard work, time, and most importantly patience. But sometimes there are ways to help speed up your business growth, and that's with marketing tools, (more specifically, google tools for business growth.)

We use Google tools like Gmail, Google Drive and Docs almost everyday, but have you ever considered using Google Search Console, or even Google My Business to drive traffic, leads, and sales? 

If you're interested in more marketing tools, check out this article that shares the best 25 best business tools to grow your business.   


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Topics: digital marketing, Google Analytics, Google Ads, Google Tools

How To Create The Ultimate Pillar Content In Just 5 Steps

Posted by Nicholas Dimitriadis on Oct 23, 2019 10:09:00 AM

The world of SEO has shifted to now focus on user intent rather than on specific keywords. As marketers this impacts us in both the way we create content, and in the way we measure and monitor its performance. With that in mind, content clusters are now the way of the future. With that in mind, here are 5 steps you need to create the ultimate content pillar piece.

 

 

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Topics: Content Marketing, SEO, Content Clusters

Know Your Target Audience Better Than They Know Themselves (in 5 Steps)

Posted by Chris Muccio on Oct 17, 2019 8:09:00 AM

Is it possible to take information, dig into your customer base, your prospect base and build out a how-to guide for how to best reach your audience? The answer is absolutely. Creating a target persona gives you a very structured perspective on what they're looking to do. Remember, your target audience has a pain, a need, or an interest that they're looking to solve online. These are things that have a strong connection to them, something that matters to them. What you're looking to do is have the right messaging that connects with what matters to your audience.  

 

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Topics: Target Audience

3 Types of Posts to Help You Get Followers on Instagram

Posted by Chris Muccio on Oct 16, 2019 9:13:00 AM

Instagram is a platform that’s growing exponentially by the day. Over 80 million photos are posted daily, with over 500 million daily active users on the platform. Instagram has optimized its application for people to get information quick and on the go. With businesses investing in social media marketing, it’s no surprise they’re turning to Instagram. Today I’m going to explain to you the best type of Instagram content your business can post and how to get followers on Instagram.

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Topics: Social Media, Instagram

10 Backlink Building Tactics That Are Guaranteed to Work in 2019

Posted by Nicholas Dimitriadis on Oct 11, 2019 9:44:00 AM

This post has been updated for 2019

Are you struggling with building backlinks for your website? Maybe you're spending hours running link building campaigns only to get zero results. If this sounds like you, you're not alone.

Backlink building is one of the most effective ways to grow a business online, but it's also one of the greatest struggles for marketers... but it doesn't have to be.

Here are 10 tried and true tactics for generating high-quality links back to your site and/or blog.

 

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Topics: SEO, Off-site SEO, Backlinks, Backlink Building

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