Digital Insight for Business Marketing

Website Optimization - What Your Business Needs to Know

Posted by Taha Aziz on Feb 21, 2017 8:10:00 AM

A business’s website is a critical component of their digital marketing. The question to ask yourself is this: is your website an effective hub of your online business? You'll be surprised to learn what most people are saying... Let’s takes a look at a business's website from a strategic viewpoint.


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Topics: Website Optimization

The Art Of Repurposing Content

Posted by Nicholas Dimitriadis on Feb 17, 2017 9:00:00 AM

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant thirst for more. Wow, that is a mouthful!

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Simple Subtleties Everyone Can Use For Greater Online Marketing Performance - Part Two

Posted by Nicholas Dimitriadis on Feb 14, 2017 3:29:33 PM

The Social Fusion Group is proud to present part two of our series: simple subtleties and nuances that can dramatically improve your online marketing. If you haven’t read part one of our series, check out the post here.

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Simple Subtleties Every One Can Use For Greater Online Marketing Performance

Posted by Nicholas Dimitriadis on Feb 10, 2017 2:21:23 PM

Everyone who enters the online market strives to attain growth; however, the vast majority of small businesses often fail to achieve expected results. Why is that so?

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11 Best 2017 Super Bowl Commercials

Posted by Taha Aziz on Feb 6, 2017 8:30:00 AM

If you’re a big sports fan, the Super Bowl is one of the biggest days out of the year. The two best NFL teams go head on for the championship title. If you’re a marketer however, you’re fighting for the title of “Best Super Bowl Commercial.” With a 30 second commercial spot costing around $5m and the production costing another 25%, these commercials generate a buzz unlike any other; as it is the only chance for advertisers to reach such a massive and engaged audience. 


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6 Essential Google Tools Every Business Should Be Using

Posted by Nicholas Dimitriadis on Feb 2, 2017 10:30:00 AM

Growth in the online world is certainly an achievement that many small and mid-sized businesses (SMB) have at the top of their to-do lists. However, the challenges of learning the techniques and tactics to generate sustainable online growth are often overwhelmed by the immediate needs of day-to-day operations. There simply is not enough time to do both. One option to “find time” is to incorporate various online tools and marketing automation as time savers. In this post, we’ll review some of the best free Google tools to help you effectively optimize and potentially grow your business to the next level.

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Content Marketing - What Does It Really Mean?

Posted by Taha Aziz on Jan 31, 2017 11:01:00 AM

Everyone has heard the phrase ‘Content Marketing.’ Do this for content marketing, or do that! But what really is content marketing? Let's take a look at the definition of content marketing. 

 

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The Best Digital Marketing Articles From January

Posted by Taha Aziz on Jan 25, 2017 8:51:00 AM

Digital marketing is a fast paced field thats changing at a blink of an eye. It's easy to miss out on key information; so here at the Social Fusion Group we decided to gather the best digital marketing articles from the month of January. Check out the best posts below. 

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The 10 Best Commercials From Super Bowl 50

Posted by Taha Aziz on Jan 12, 2017 9:06:00 AM

The Holidays have come and gone and what's next?  The Super Bowl of course!  This has become such a cultural event that not only does it crown the champion of the NFL but it highlights the most remarkable commercials that the biggest brands came up with.  As we begin to prepare for Super Bowl 51, let's take a look back to last year, Super Bowl 50, and check out their 10 best ads! 

 

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Topics: Online Marketing, Video Marketing

The Subtle Challenges In Building An Engaged Audience

Posted by Taha Aziz on Jan 11, 2017 9:07:00 AM

What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following.  Pretty powerful, right?

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Topics: Target Audience, Lead Generation, Engagement

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