At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.
“Just get it going. It will work.” Is that a strategy you might be familiar with? In the world of effective online marketing, as much as many of us hope we can pull off that strategy, the reality isn’t so kind.
Strategically speaking, there are a series of integrated steps that need to be thought through and connected (many times in a specific sequence) to our objective to give us the best chance for online marketing success. For instance, it is imperative that you start your approach with a clearly defined objective. However, this gets overlooked in the “just get it going, it will work” approach. We’ve talked about this issue multiple times, most recently in this post.
Optimizing your website is a common topic of discussion for online marketers. Your website is the first impression that potential customers see and making sure it is optimized for both search engines and viewer experience is a crucial step in traffic and lead generation. Here are five questions that you need to ask yourself to self-assess your website optimization.
Social media provides many small businesses with the ability to engage their audience in a cost effective fashion. Yet, as these platforms develop and user bases swell, monetization is becoming an increasing part of their growth strategy. Each and every social media platform now includes ad space as part of their business model, making it increasingly necessary for small businesses to purchase ads in order to have their content viewed. In this article, we will discuss each social media platform and some of the highlights of advertising on each.
Topics: Social Media
What does the phrase thought leadership mean to you? As a small business marketer, it would be in your best interest to establish yourself as an industry-leading authority figure. Your goal should be to be known as the expert in your field and the source that people turn to for information about your industry. Many business owners want to be seen as thought leaders, but not many are putting in the work necessary to be seen in such a light. In this article, we will discuss some ways to establish your thought leadership, as well as how you can convert and quantify this objective in an online context.
Coach John Wooden is one of the greatest basketball coaches of all time, and certainly one of the most revered leaders of a generation. He won a record 11 National Championships. When it came time to putting his winning teams together, he would recruit the top 1% of the 1%, guys that were at the top of their craft, with years of experience playing basketball.
Why is social media so addicting? Perhaps because it is so simple to do, while remaining entertaining at the same time. All we need to do is type something or click on something and we are effectively participating. Since we participate online with such ease, it is tempting to think that generating results in this online world is just as simple.
Topics: Online Marketing
In a digital age, filled with endless buying options for consumers, maintaining a positive image for your business online has never been more important. Many small businesses devote time and capital to marketing for new customers and upselling old ones, but are missing out on a key area that could have potentially catastrophic results. Online reputation monitoring is the best thing a business can spend their money on and hope to never have to use. Let’s learn a little bit more about where to start when it comes to monitoring your online reputation.
Topics: Online Reputation Monitoring
In a recent survey by Social Fusion, we learned that less than 5% of small business owners have conducted a detailed analysis of their competitors. Analyzing the competition can provide an endless number of options and solutions for building your business. By having a detailed idea of what others in your industry are doing, you can form a strategic plan for how to outpace them, while aligning your brand for success. Here are some basic areas to explore when conducting a competitive analysis.
Topics: Competitive Analysis
Here at Social Fusion we scour the web for the best articles, latest tips, and hottest trends in the world of Inbound Marketing. October kicks off the last quarter of 2016, with many businesses pushing to reach their yearly goals, looking to close out the year with a bang! If you are looking for some new options to help you reach your annual goals, take a few minutes to check out these top articles on Inbound Marketing from October of 2016.
Topics: inbound marketing