Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. However, creating content can present a big roadblock for many digital marketers. Many of us are used to boiling our ideas down to 140 characters, phrasing our thoughts in catchy headlines. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content. In this blog, we will discuss the step-by-step process of creating a great piece of content.
Topics: Content Marketing
Content syndication is a tool that can get your content and website in front of a whole new audience. Syndication allows marketers to share their content on third-party sites that generally boast a large audience. These third-party sites typically aggregate content from all over the web, providing tons of great information for their viewers, making the site likely to draw a lot of traffic. Much like website, syndication must be optimized. Here are 26 articles to help you understand content syndication.
Topics: Content Syndication
For brick and mortar businesses that rely on local prospects for revenue generation, having a sound local marketing strategy is essential. Gone are the days of yellow page listings driving your new clientele. In today’s digital marketing world, local businesses must focus on finding and relationship building with locally-based consumers through targeting the proper audience, networking their business, and increasing their word-of-mouth sales. Let’s explore 10 easy-to-implement tips for success in your local Internet marketing.
Topics: Content Marketing
Did you just write a really great blog post but don’t know how to draw attention to it on the Internet? Content syndication can be an answer to your troubles.
Syndicated content occurs when your content is essentially "pushed" to another site. That can be as a full article, partial article, a thumbnail or a link. You may be wondering if this is the same as guest posting. Content syndication is not the same as guest posting. In guest posting, you’re creating new content for another blog or third party website, where as in syndication you’re giving the rights to republish your material on their website.
Topics: Content Marketing
Here at The Social Fusion, we come across numerous content and articles we believe that are great posts everyone should read! This week we included topics in social media marketing, SEO, and online marketing. Each week, we'll have something new and different. Stay tuned for next week's post!
Instagram is a platform that’s growing exponentially by the day. Over 80 million photos are posted daily, with 400 million active users on the platform. Instagram has optimized its application for people to get information quick and on the go. With businesses investing in social media marketing, it’s no surprise they’re turning to Instagram. Today I’m going to explain to you the best type of Instagram content your business can post and how to get followers on Instagram.
In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can leverage the power of Instagram for business growth.
Any seasoned marketer knows that analytics are a crucial part of a successful marketing campaign. The problem that we often run into as marketers is that there are about a million tools on the market to choose from. When it comes to analyzing and compiling data from your website traffic, every tool on the market claims to be the best. With our new Tool Breakdown series, our aim is to give you some personal insight into some of these tools, allowing you to make a well-informed decision as to which tools you wish to invest in. In this piece, we will discuss the pros and cons of one such tool called Lucky Orange.
Topics: Tool Breakdown
Seemingly out of nowhere, Pokemon GO exploded on the digital scene over the last week. For those of you who haven’t heard what Pokemon GO is yet, think of it as a perfect combination of nostalgia and geo-caching. Users are encouraged to explore everywhere from parks to local businesses, seeking out Pokemon and restocking Poke-Balls which are used as a form of ammo for catching said Pokemon. If it sounds like we’re speaking a different language-well we are. But as is common with many viral trends, you don’t have to understand it or even enjoy it to be able to capitalize.
We each have a level of expertise that is very valuable IF... someone is aware of it.
Here's my story... When I was in the corporate world, it took me a number of battle-tested years to demonstrate my value and rise through the ranks to be part of executive leadership. I would fly all over the world and lead projects, teams and functions wherever I went. Why? Because I had built a reputation for being able to generate sustainable results and could be counted on to grow the business. But then... everything changed.