Digital Insight for Business Marketing

Following up on our previous article "6 Types Paid Advertising You Can Leverage for Your Next Campaign", many of you wrote back, asking us to elaborate on the topic of Native Advertising.

So in this article, we will be focusing on what native ads really are; we'll look at some prime examples and share some useful tips on how you can implement in your next native ad strategy.

We continue our Expert Interview Series, this time with marketing specialist of Renderforest, Rafayel. If you're unfamiliar with their tool, Renderforest is:

"... a cloud-based video maker for creating intro videos for YouTube, explainer animations, kinetic typography, product or service promotional videos, music visualizations, wedding or travel slideshows, mobile app promotions, event invitations, corporate presentations, infographics and a lot more."

Paid advertising is a term heard almost daily in the digital marketing world; however, for many it still remains a mystery. In this article, we will be briefly be exploring the concept of paid ads along with 6 advertising types you can leverage in your next campaign.

2017 was undoubtedly the year of influencer marketing and in all honesty, we don’t think this trend will be over anytime soon. With so many companies looking for influencers to sell their product and gain visibility, it is safe to say that influencer marketing is going to continue to be a driving force during 2018 as well.

Influencer marketing has been gaining traction at an increasing rate. It is no longer a "buzzword" or a marketing trend, today it has evolved into a full-fledged strategic approach for gaining visibility and acquiring reach for your brand and content. 

So what might be the tactics for formulating an effective influencer marketing strategy for your campaigns?

Each month we compile a list of potential tools that can help you increase the efficiency of your daily marketing operations.

Last month we focused on a plethora of email automation tools to boost your email marketing campaign performance, but many of you came back and asked: “but what if I don’t have a very large list?” While there are numerous tactics for list building and lead gen, there is also a myriad of tools.

Wow, is it me or has time been flying? It's time for another edition of our best digital marketing blogs, this time from March! This month, we'll be sharing our favorite articles about content marketing, social media marketing, SEO, and lead generation.

Last week we saw that content marketing trends have evolved significantly during 2017, and that shift can be expected to carry over into the months (even years) to come. So, what are some strategies and key takeaways for keeping up with this shift? Let's dig in.