Social media has been growing exponentially over the past decade. It’s a great resource to catch up on breaking news, follow the latest trends, or to share pictures, videos, and personal sentiments. It’s also a great resource for businesses of any type or size to use in their marketing campaigns. Although there are paid versions to manage many platforms, social media accounts are free to use. With social media, a business can reach their specific target audience and can even help generate traffic to your website. With multiple platforms available, some time should be spent considering which social media platform could best help your specific business. So how do you know which site to use? Let's dig in to how to choose the right social media for business.