Digital Insight for Business Marketing

The 10 Best Commercials From Super Bowl 50

Posted by Taha Aziz on Jan 12, 2017 9:06:00 AM

The Holidays have come and gone and what's next?  The Super Bowl of course!  This has become such a cultural event that not only does it crown the champion of the NFL but it highlights the most remarkable commercials that the biggest brands came up with.  As we begin to prepare for Super Bowl 51, let's take a look back to last year, Super Bowl 50, and check out their 10 best ads! 

 

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Topics: Online Marketing, Video Marketing

The Subtle Challenges In Building An Engaged Audience

Posted by Taha Aziz on Jan 11, 2017 9:07:00 AM

What business wouldn't want to have an audience that's cheering and screaming for them. For the most part, celebrities, performers, athletes, they all have these fully engaged audiences; people that are excited to go follow them and that will follow them all over the country. Neither rain, nor sleep, nor snow, nor the dark of night will keep them away. That is the credo of the postman, but let’s apply that to a fully engaged fan. They're so engaged that they're willing to overcome any obstacle to engage with the person or business that they're following.  Pretty powerful, right?

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Topics: Target Audience, Lead Generation, Engagement

5 Steps to Make Influencer Marketing Work for You

Posted by Chris Muccio on Jan 6, 2017 8:13:00 AM

As many of our audience already knows, I both created and teach online marketing for business growth at one of Florida’s largest Universities. This class isn’t for undergrads.  It was created specifically for the Executive Education department.  Basically, it was created for business folks like me and you. 

Recently I had a question in class that lead to a very robust discussion.  Since you can benefit from it too, I thought I would share it with you.

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Topics: influencers

The 10 Most Entertaining Marketing Commercials From 2016

Posted by Taha Aziz on Jan 4, 2017 4:36:00 PM

If you're watching television, there's a high chance you skip the commercials. However, in 2016, large companies such as Buick, Old Spice, and even Apple produced highly entertaining commercials. In case you missed any of them, here are 10 of the most entertaining marketing commercials from 2016. 

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Topics: Online Marketing, Video Marketing

December Online Marketing News

Posted by Heather Bonebrake on Dec 23, 2016 8:00:00 AM

The year may be drawing to a close, but the world of online marketing never stops, even for the holidays. This month there has been some interesting articles with valuable insight on growing your small business and improving your online presence. Here is a round-up of the best articles of the month on topics ranging from content marketing, search engine optimization, local marketing, to email marketing. 

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Topics: Content Marketing, SEO, Email Marketing, Local Marketing

5 Tools that Provide Significant Insight into your Website’s Effectiveness

Posted by Chris Muccio on Dec 20, 2016 8:00:00 AM

In this article, we are going to give you five tools to look at that could help you understand more about your site and the effectiveness of it. Each of these are free, whether it be outright free or through a free trial. None of them require a credit card to do the tests that we're talking about here. Take a few minutes to read this article and use these tools to evaluate where your website currently stands.

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Topics: Online Marketing, website revenue

A Detailed Look at Why Inbound Marketing is the Future of Marketing

Posted by Chris Muccio on Dec 16, 2016 8:00:00 AM

Mark Cuban says, "Wherever I see people doing something the way it's always been done, the way it's 'supposed' to be done, that's just a big red flag to me to go look somewhere else." For decades, marketing has been dominated by the same methodology, the same techniques, and the same messaging to potential customers. In this article, we're going to focus on the difference between inbound marketing and traditional marketing and understand why the difference and understanding the difference creates such a value for us as marketers.

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Topics: inbound marketing for business, inbound marketing, what is inbound marketing

5 Steps to Building a Profile of Your Target Audience

Posted by Heather Bonebrake on Dec 13, 2016 8:00:00 AM

Is it possible to take information, dig into your customer base, your prospect base and build out a how-to guide for how to best reach your audience? The answer is absolutely. Creating a target persona gives you a very structured perspective on what they're looking to do. Remember, your target audience has a pain, a need, or an interest that they're looking to solve online. These are things that have a strong connection to them, something that matters to them. What you're looking to do is have the right messaging that connects with what matters to your audience.  

 

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Topics: Target Audience

November Online Marketing News

Posted by Heather Bonebrake on Dec 5, 2016 8:00:00 AM

2016 is coming to a close, but there is still a ton of new information coming out from the world of online marketing. In November, we came across some exciting articles on topics ranging from app development to social media marketing plans to influencer marketing. In this article, we will recap 10 intriguing articles that will shed some light on the ever-changing area of online marketing. 

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Topics: Online Marketing

Setting up an Effective Path to Online Revenue Starts Here

Posted by Heather Bonebrake on Dec 2, 2016 8:00:00 AM

At the end of the day, we all are looking to grow our top line and our bottom line. In this context, if our objective is to grow sales, what do we need to do to convert that objective and quantify that into an online context? It's going to come back to the lead gen process. In this article, we will discuss the nuances of revenue generation and how you can make the most impact to your bottom line.

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Topics: website revenue, Lead Generation, Content Marketing

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