Digital Insight for Business Marketing

Social media has been growing exponentially over the past decade. It’s a great resource to catch up on breaking news, follow the latest trends, or to share pictures, videos, and personal sentiments. It’s also a great resource for businesses of any type or size to use in their marketing campaigns. Although there are paid versions to manage many platforms, social media accounts are free to use. With social media, a business can reach their specific target audience and can even help generate traffic to your website. With multiple platforms available, some time should be spent considering which social media platform could best help your specific business. So how do you know which site to use? Let's dig in to how to choose the right social media for business.

Facebook is the king of social media platforms, with more monthly users than any other social media site. There are many factors that led to Facebook’s market share domination, including their ability to monetize masterfully. Keen digital marketers are aware that gaining attention on Facebook relies heavily upon spending some money. Whether you are looking to create engagement your existing posts, or capture info from a lead generation form, it is likely that you will need to spend some cash in order to get your desired result.

Here at Social Fusion online growth is our business. We bring more than 25 years of business growth experience into the digital marketing space. Our team stays on the cutting edge of the rapidly changing world of digital marketing by using the latest tools, tactics, and tips. Our goal is to help small businesses leverage the best practices of digital marketing to effectively grow their business on a sustainable basis. In an attempt to identify the key strengths and weaknesses, we recently conducted a survey with over 100 of the SMB's in our audience to help them assess their digital marketing capabilities.  Below we will present some important takeaways from the results of this survey to help you grow your business.  (If you would like to take this survey, please click here.)

When it comes to digital marketing, it’s about being at the right place at the right time. You want to be able to “appear” in front of your target audience as the peak time when most of them are online. So when are the best times to post on social media? In this article, we will break down the best times of day and week to post on the four main social media platforms. 

Social media can be a powerful tool to spread awareness, drive traffic, and ultimately generate revenue. It is a part of marketing that can be used by any business, whether large or small, and can help build a loyal customer base. You might know how to use a personal Twitter account, but have you considered the huge difference that maintaining a Twitter account for your business could make? Here are some tips and tricks to help with Twitter marketing for accountants, lawyers, and finance professionals. 

Whether you’re the CEO of a Fortune 500 company or  a small business owner, everyone can benefit from digital marketing. Here at the Social Fusion, we love to share insights you might have missed to help your marketing on Twitter. Twitter has been around a while, but not many businesses are using it effectively for marketing. There are many ways an SMB can benefit from Twitter and we'll be creating a content series to share that insight. 

In the first of our series, we focus on three SMB business vertical that can benefit from utilizing twitter and provide content from around the web that highlights this.

Video content has proved to be the king of digital marketing in 2016. While video content is nothing new, with the giant in the industry YouTube dating back to 2005, technology advances have made video production accessible to the masses. Brands and personalities alike have been turning to videos to publish interesting, impactful, and authoritative content in an exponentially increasing quantity. Yet, this consistent influx of video content hasn’t been without controversy.

Digital marketing is a field that is constantly in flux with new and adapted approaches to obtaining success. Businesses who successfully employ digital marketing are consistently using strategic approaches to distribute valuable content which, in turn, drives revenue. With the right strategy, businesses can reach their target audience and accomplish their marketing goals. Here are the 19 best articles from August to help your digital marketing needs.

Maybe you’ve heard the phrase “Content is King.” This statement is nowhere more true than it is in the world of digital marketing. However, creating content can present a big roadblock for many digital marketers. Many of us are used to boiling our ideas down to 140 characters, phrasing our thoughts in catchy headlines. Creating long form content can seem like quite the intimidating task. As is true with most digital marketing duties, having a clear plan of action is all that is needed to create a solid piece of interesting content. In this blog, we will discuss the step-by-step process of creating a great piece of content.

Content syndication is a tool that can get your content and website in front of a whole new audience. Syndication allows marketers to share their content on third-party sites that generally boast a large audience. These third-party sites typically aggregate content from all over the web, providing tons of great information for their viewers, making the site likely to draw a lot of traffic. Much like website, syndication must be optimized. Here are 26 articles to help you understand content syndication.