Digital Insight for Business Marketing

What’s the one common element within all forms of digital marketing? If you guessed content, you’re correct. Whether it’s a tweet, landing page, or a paid Facebook campaign, you need content.

“Yeah, okay… What’s the big deal?”

One of the biggest questions that can cause immediate insecurity to any marketer or content creator is, “Are you tracking the correct key performance indicators?”

Let's shed some light on the topic and go through the kinds of KPIs that exist, and which you should be monitoring based on your goals.

Every month, we get the opportunity to pick the brain of an influencer in the marketing world. This month, we got to connect with Allen Gannett, founder and CEO of TrackMaven. For those unfamiliar with the tool, TrackMaven is a marketing analytics tool that helps businesses prove ROI.

In this new series, let's analyze some of the top search terms of the month. Specifically, let's look at how many new content pieces were created, who they were created by, the amount of engagement they accumulated, and the top posts you need to check out.

This time we will be using Buzzsumo to look at one of the top trending keywords of May; SEO. Let’s look at what some of the stats say.

SEO is one of the most important marketing tactics a business needs to focus on. Whether you are a small blog owner or part of a multi-million dollar corporation, SEO is a must. Oftentimes with SEO, compiling and analyzing data, and finding potential issues or missed opportunities can become a tedious task. But it doesn't have to be. This is where automation tools come in.

This month, let's explore the top SEO tools that will undoubtedly increase both the efficiency and effectiveness of current and future marketing campaigns! 

Another month has passed, which means we're back with another edition of our Best Digital Marketing Blogs! This month, we'll take a look at the evolution of SEO and other organic marketing tactics, social media tips and tricks, and also focus on LinkedIn hacks that can grow your business. Without further delay, let's begin. 

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

With over 330 million active monthly users, Twitter is indeed a very powerful social media platform.  Information is published at a dizzying pace, which leads to a couple of key issues when trying to generate benefit from this tool; saturation and tweet life.

Today, it is getting increasingly harder to get seen on the platform and traditional methods of posting may no longer cut it. To address this, here is a list of the 7 most effective Twitter tips you can leverage to boost your Twitter marketing and tweet performance.

SEO is evolving, and we as consumers are directly contributing to this change. Clearly, not breaking news but something to be aware of as it impacts your content strategy.

Last time we looked at 8 common but successful tactics for bringing traffic to your website. In this Part 2, we will finish off the series with 8 more strategies used by top industry players to bring traffic to their site and/or blog.

These 2 parts should be seen more as a checklist you can quickly run through and check off what you are currently doing, and what can potentially be added to your daily marketing operations.