Digital Insight for Business Marketing

8 Reasons Why Social Media Is Good For Business

Posted by Taha Aziz on Oct 21, 2016 7:46:00 AM

 Social media platforms come in all different shapes and sizes. Maybe not literal shapes and sizes, but the point is that they have many different uses!

The challenge is that while many SMBs participate on these sites, most don’t fully understand the power of social media. Let’s get you thinking about why social media is good for your business. 


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Topics: Social Media

Where to Start: Social Media Planning

Posted by Chris Muccio on Oct 19, 2016 8:05:00 AM

As owners of small and mid-sized businesses, we have A LOT on our plate.  When it comes to pursuing online growth through social media, while the interest is certainly there, for many of us the knowledge, the how-to and the time, simply is not. We are busy running our day-to-day.

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Topics: Social Media

Rate Your Website: 90% of Business Owners Say They’re Failing

Posted by Heather Bonebrake on Oct 13, 2016 8:05:00 AM

Before the internet, customers would often form their first impression of a business when they walked in the front door of the store. In the digital age, our customers form a first impression of our business long before they ever make direct contact with our brand. Website effectiveness is a multi-faceted topic that includes everything from search engine optimization to site design. In this article, we will discuss an area of online marketing where the majority of business owners admit they are lacking. 

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Topics: web traffic, inbound marketing, SEO

Top-of-Mind Influence: Are You Reaching Your Customers?

Posted by Heather Bonebrake on Oct 11, 2016 8:05:00 AM

Most small business owners and marketers spend a lot of time thinking about their customers. We spend countless hours trying to determine how best to connect with them, what offers would motivate them to purchase, and where we can find the best customers. The unfortunate truth is that for all the time we spend thinking about our customers, they are significantly less likely to spend much time thinking about our brand. In fact, it is almost certain that our customers do not think about us in their spare time unless they are properly motivated to do so.

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Topics: Online Marketing, Social Media, Email List Buildling

Why Not Tracking Traffic is Losing You Money

Posted by Heather Bonebrake on Oct 7, 2016 8:05:00 AM

If online marketing is the wave of the future of businesses big and small, websites are the nexus of growth. Gone are the days of business card style websites that are nothing more than a phone book listing. Potential customers travel to businesses’ websites to inform their buying decisions. Your website needs to be informational, easy to navigate, and engaging. How do you know if your website is fulfilling all of these needs? Tracking traffic and analyzing lead generation!

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Topics: web traffic, Lead Generation

Strategic Marketing Plans: How You Are Failing Your Business

Posted by Heather Bonebrake on Oct 3, 2016 8:05:00 AM

Here at Social Fusion we recently conducted an online marketing survey to take stock of the strengths and deficiencies of small business marketing. For a complete overview of the results, check out this article. Our goal of conducting this survey was to find out where small businesses need the most help and then provide them with the information and tools that they need in order to take control of their online marketing efforts.

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Topics: Online Marketing, marketing tactics

21 Articles From September To Help Your Digital Marketing Campaign

Posted by Taha Aziz on Sep 30, 2016 10:09:00 AM

There is a ton of insight when it comes to the digital marketing field. It's not easy to keep up with the flow of new information and content that is produced each day. Having a goal of obtaining digital marketing success, the businesses that approach marketing strategically and tactically have a better chance of success. It's important to stay on top this information; to help, here are the 20 best articles from September to help your digital marketing needs.


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Topics: Online Marketing, Content Marketing

How To Pick The Right Social Media For Business

Posted by Taha Aziz on Sep 27, 2016 7:38:00 AM

Social media has been growing exponentially over the past decade. It’s a great resource to catch up on breaking news, follow the latest trends, or to share pictures, videos, and personal sentiments. It’s also a great resource for businesses of any type or size to use in their marketing campaigns. Although there are paid versions to manage many platforms, social media accounts are free to use. With social media, a business can reach their specific target audience and can even help generate traffic to your website. With multiple platforms available, some time should be spent considering which social media platform could best help your specific business. So how do you know which site to use? Let's dig in to how to choose the right social media for business.

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Topics: Social Media

Facebook Ad Targeting Made Easy

Posted by Heather Bonebrake on Sep 23, 2016 8:30:00 AM

Facebook is the king of social media platforms, with more monthly users than any other social media site. There are many factors that led to Facebook’s market share domination, including their ability to monetize masterfully. Keen digital marketers are aware that gaining attention on Facebook relies heavily upon spending some money. Whether you are looking to create engagement your existing posts, or capture info from a lead generation form, it is likely that you will need to spend some cash in order to get your desired result.

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Topics: Facebook Marketing

Small Business Survey Reveals 5 Key Digital Marketing Mistakes

Posted by Chris Muccio on Sep 20, 2016 8:08:00 AM

Here at Social Fusion online growth is our business. We bring more than 25 years of business growth experience into the digital marketing space. Our team stays on the cutting edge of the rapidly changing world of digital marketing by using the latest tools, tactics, and tips. Our goal is to help small businesses leverage the best practices of digital marketing to effectively grow their business on a sustainable basis. In an attempt to identify the key strengths and weaknesses, we recently conducted a survey with over 100 of the SMB's in our audience to help them assess their digital marketing capabilities.  Below we will present some important takeaways from the results of this survey to help you grow your business.  (If you would like to take this survey, please click here.)

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Topics: small business growth

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