Digital Insight for Business Marketing

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry.

April was full of digital marketing insight! From email marketing to social media, the Social Fusion Group takes a look at the best digital marketing blogs from the month of April. 

In the world of digital marketing, staying ahead of the game is one of the most important elements. No one man can do it all by himself, that’s why digital marketing tools were created to help. In this post, the Social Fusion Group looks into one of our favorite tools, SEMrush.

Content marketing is one of the most effective ways to help grow your business online. If you haven't checked out the first part of our series, you can find the link here. 

In this second part of our content marketing series, we focus on why content is king by reviewing some of the best tools and tips to help you maximize your efforts and stay competitive.

March was full of exciting news. From Instagram's new feature that allows you to post multiple pictures, to the rise of video marketing, you don't want to miss out on the big stories. The Social Fusion Group is happy to present this month's top digital marketing blogs from March. 

We all hear experts emphasize content marketing, but why is it important?

Regardless of the size of your business, content marketing is one of the most effective ways to grow your online presence. As you create content, you’re essentially giving your company and brand a personality. Your posts are not seen as invasive promotional activity, but as informative “tips” that offer your audience value. Further, this will not only allow your message to have greater resonance, but it will also provide you a gateway to form and maintain a relationship of trust between you and your audience.

When it comes to social media, the million-dollar question is: what are the best times to post on social media? We did a little digging around and found out what the experts are saying. 

Today, social networking platforms play a significant role in our everyday lives. Apart from helping us keep in touch with friends, relatives, and acquaintances, and entertain ourselves in our leisure time, their uses have permeated into the world of business.

We truly live in an era governed by social media but, how did it all start? In this post, we look into the history of social media. 

Facebook is one of the most powerful social media tool available to marketers at any level. Due to its immense following, Facebook is an ideal tool used by SMB to enhance their online exposure, drive traffic to their website or blog, and ultimately generate new leads and sales.

The marketing field if fast changing and moves at a blink of an eye. It's easy to miss out on new information, which is why the Social Fusion Group is here to help. We've aggregated the top digital marketing articles you might have missed from the month of February. Check out the list below.