Digital Insight for Business Marketing

Over the summer, we tested a number of different methods and tactics to improve our marketing results.  One day traffic is up but leads tumble, or vice versa. So we did a complete audit of what we do as marketers.  Let us share what we focused on below.

It is highly likely that by now you must have noticed a considerable drop in the engagement of your Facebook posts. Don’t fret however, it is not only you. In fact a study carried out by Buzzsumo showed that the average engagement per Facebook post of brands and publishers has fallen by over 20% since January 2017.

August was full of digital marketing news! From social media marketing to native advertising, the Social Fusion Group looks at the best digital marketing blogs from the month of August.

Twitter is one of the most powerful social media platforms to date. It’s a tool that lets you tweet a message within 140 characters. To put in perspective, the first two sentences of this paragraph were a total 130 characters. The point is, you have to strategically use your characters to get your message across to your target audience.

One of the toughest and most important aspects of digital marketing is generating web traffic. There are tons of methods, tips, and tricks to getting that boost your blog desires. Some of our favorite methods are less-known tactics; check out the list below and we’ll even share where to find more details!

Twitter chats are communities within the social media world where users can interact, engage, and even learn.  Some of our favorite Twitter chats include #TwitterSmarter, #ContentChat, and #OrcaChat. For the month of July, our team has been focusing on the concept of social selling. So we thought let's use these chat formats to share more insight about social selling. 

We hope you've been enjoying our month of social selling. If you've missed some of it, you can click here to learn more about social selling. 

This week, we're happy to share a new addition to our expert interview series. We heard your voice, and Bruce Johnston answers some of the most commonly asked social selling questions. 

In 2017, the power of influencer marketing continues to grow. According to a study by TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In another study, Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. 

Social selling is quickly evolving from a trend to a tactic most online businesses are religiously utilizing. If you're going to remain competitive and effectively use this method, you will need to have a thorough understanding of its core concepts and methodology.

Each month, our team at the Social Fusion group share the best digital marketing blogs from the month. As we  start the second half of 2017, (wow does time fly!), we're happy to share the best posts from the year so far. Feel free to share your favorite marketing blog posts from 2017 in the comments below!