As we all know, LinkedIn is the go-to platform for finding and making connections with professionals in any industry. However, with the right strategy, it can also be one of the best sales prospecting tools a business owner could ask for.
Back in 2008, Social Fusion founder Chris Muccio published the first book of its kind on marketing yourself and your business on LinkedIn. Not only was Muccio an innovator in his field for being an early adapter as to the digital marketing potential of LinkedIn, he also rightly predicted the major acquisition of LinkedIn by Microsoft.
On page 104 of the best-selling 42 Rules for 24 Hour Success on LinkedIn, Muccio predicted the purchase of LinkedIn by Microsoft based on the following factors:
In the future Microsoft wants to bump up against Google in paid search, and it needs to reach the right demographics. Enter LinkedIn with its millions of-mostly white color-professionals.
Microsoft is planning to battle Google in cloud computing to keep its Office applications suite relevant and, once again, it wouldn't hurt to have millions of professionals (and adults) on its side.
And perhaps more important is for a defensive play. If LinkedIn fits so well under Microsoft, how great would it look under the Google umbrella?
Bloggers and businessmen are abuzz this week with the news of Microsoft's purchase of LinkedIn for $26.2 billion. For more than a decade, Linkedin has carved out its niche among social media networks as the industry leading forum for professionals. So how exactly did the company go from a pet project of some PayPal employees to the 17th largest internet company? And moreover, who could have predicted this growth? In short-Chris Muccio of Social Fusion.
On April 9th, LinkedIn announced the acquisition of lynda.com for $1.5 billion. Lynda.com has built an extensive library of courses and video tutorials. How extensive? Just looking at their business catalog highlights 728 courses and almost 29,000 tutorials!
Here’s what LinkedIn noted about the deal:
Recently, Jeffrey Davis from Radio Entrepreneurs Money Matters radio network interviewed Chris Muccio talking about the second edition of Chris’ book, 42 Rules for 24-Hour Success on LinkedIn. The primary focus of the discussion was helping a listener understand what it takes to be effective on LinkedIn and generate results for their business.
What techniques can you employ to get more eyes onto your LinkedIn profile? Search Engine Optimization (SEO) is not just for Google anymore. You’ve spent time creating the perfect LinkedIn profile, and take time to update it regularly. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, and a contact turning into a lead. Here are some great marketing ideas to help you get found on LinkedIn.
How do you become more effective on LinkedIn? In our video series, we share quick tips in under 2 minutes. Here are a couple of quick LinkedIn networking tips. One of the easiest things you can do to build awareness of your business is to effectively build connections. Just think, if you can find and properly invite just one person from your target audience every week to your LinkedIn page, you will generate 52 quality connections by the end of the year. Granted, that may not sound like a lot but once you start seeing the results of your efforts, you can easily ramp up that number significantly each week.
One of the most exciting recent developments in the world of inbound marketing came with the release of Linkedin's much anticipated redesigned company pages. While this is a nice development for those seeking information about different enterprises, it also offers some particularly exciting ways for companies themselves to use Linkedin to generate leads that will help grow their business.