Post updated for 2020
Twitter is one of the most popular social media platforms. With over 330 million monthly active users, every business should be utilizing this channel. However, if you're like many small businesses, it's not clear where to start.
Let's take a look at a step-by-step approach on creating a winning Twitter page for your business.
Whichever the case, you'll need to have clear goals to formulate an appropriate strategy. Once you answer the questions above, you can start formulating a social media strategy, such as what influencers to follow, what content to share, who to engage with, etc.
Filling your Twitter bio completely has multiple benefits. You can potentially drive traffic back to your site, and make your profile more 'visible' for search results, including Google and other search engines. This is also your chance to share any relevant information you would like visitors to see.
This will be the username that your audience will know you by on Twitter. What handle would make more sense for a doughnut shop?
Although the example is exaggerated, @JoesDonutShop is probably easier for your audience to remember. It also helps when someone might be trying to search for you on Google or Twitter. Again, make sure it is easy to remember and relevant to what you’re trying to achieve.
There isn't a limit on how many tweets you should be posting throughout the day, however, avoid excessive tweeting so your audience does not perceive this as spam. Also, be sure to promote content your audience will want to read.
In our doughnut shop example, would it be more relevant to post about their doughnut recipe or a post about the latest sports score? I think the answer is pretty simple; the sports score. Just kidding...
As they say, one picture is worth a thousand words. The first thing users see are images, either your profile photo or header image. At that instance, they'll know whether to close out of your profile or continue to dig.
Make sure your images portray the message you’re trying to achieve. You can achieve this by simply using relevant stock photos, company logos, or even gifs.
There are multiple layers within tweeting as you can see. You want to make sure your text and images capture your audience’s attention. In addition, you want them to encourage them retweet, comment, and like your tweets.
On Twitter, you ultimately want to generate traffic, leads, and sales. This happens with more followers, high engagement, and traffic back to your site. So how can this be achieved? Well, by posting content that will provide value to your audience and ultimately gain their trust.
Examples include tweeting tips and tricks, content from your blog, or any helpful articles you might find on the internet.
If you promote great content, chances are, influencers will encourage and promote it. However, you do need to get under their radar. You can do this by following them on Twitter and mentioning them so they can check out your post. Another tactic includes posting their content and writing a personal tweet around it.
Tweets are very similar to headlines; be sure to include lists or numbers that attract clicks. You also want to make sure you include popular keywords within the tweets so they come up on Twitter search. Similarly, you want to add hashtags around that keyword to boost visibility and add a form of branding.
In today’s world, engagement means everything. How would you feel if your favorite musician replied to you on Twitter? With that same mentality, your audience looks up to you. A simple way to encourage engagement on your posts is by engaging with other's first. Simply retweet, reply, or comment on someones tweet to get under their radar.
When it comes to Twitter optimization, as long as you're publishing great content and engage with users, your business should see the benefits. Without engagement, your content is useless; and without content, there's nothing you audience can engage with.
Remember, Rome wasn't built in one day; point is, you won't see results over night but after a period of time.
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