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Digital Insight for Business Marketing

Best Digital Marketing Articles from 2018!

Posted by Taha Aziz on Dec 27, 2018 3:38:48 PM

Wow did time just fly by? With just a blink of an eye, we’re getting ready to kick off 2019. In the past year, the digital world has shifted tremendously. From new SEO shifting how websites are ranked to Twitter doubling their character length, here are the best digital marketing articles full of actionable insight to close off the year.



2019 Planning

  • When it comes to Native Ads, Chad Pollitt is in the forefront of all actionable insight. In this post, the expert share 7 Bold Predictions for Digital Marketing in 2019. See what he has to say about how blockchain will affect digital marketing, and more!
  • With more and more new technologies emerging, your marketing strategy must adapt. In this post, Bryson Runser from Marketo shares 4 More Digital Marketing Strategies You Need to Know for 2019. Strategies include VR, artificial intelligence, and these two new emerging technologies, click the link to find out more.


Content Marketing 

  • Are you lacking results with content marketing? If you said yes, then it might be time for you to ask these 7 questions Steve Goldhaber suggests, to troubleshoot your problems. Click here to learn more.
  • Google has shifted their SEO focus to user behavior and intent. As such, they’ve adjusted the way search engines work. In this post, Dave Davies shares what you need to know about user behavior and search engines. Click here to read more!


Search Engine Optimization 

  • The best way to learn about a topic is by going straight to the source. So why not go to Google to generate insight into SEO? In this post, Danny Sullivan shares how Google autocomplete works in search.
  • According to Lisa Buyer from the Search Engine Journal, some SEO keywords have become overused, overvalued, and have just run their course. In her article “20+ SEO Words You Should Delete From Your Vocabulary Immediately” she asks leading SEO experts on which words they consider you should cut back on (or be done with.)
  • Search engine optimization is one of the most important marketing tactics that can boost visibility and reach. But cutting through the noise to find the best SEO methods can sometimes be confusing. In this post, Pius Boachie explores 4 ways to boost your SEO in just 5 hours


Social Media Marketing

  • We know Instagram has an integration with Shopify, but did you know Snapchat just rolled out an integration with Amazon? You can now tag snaps, and lead viewers to purchase a specific product. Click here to learn more about it.
  • Social media marketing isn’t just about running a campaign and hoping it works, campaigns require measuring and refining. One of the main KPIs for this is conversion rate. In this post, Rebekah Radice shares 5 tactics that’ll improve your conversion rate.


Traffic & Lead Generation 

  • In this article, Jacob Baadsgaard suggests that rather than focusing on different ways to catch your customer's eye with attractive PPC ad copies; you should start by looking at what customers are already responding to. Let’s join Baadsgaard as he shows us how to reverse-engineer our online advertising strategy.
  • Getting your audience to visit your website is the first step to generating a sale. If you want visitors to convert into leads and ultimately customers, you'll need to create a well designed and optimized forms. In this article, Rieva Lesonsky shows us How to Design Lead Generation Forms That Really Work
  • One of the best ways to learn something is to be taught by an expert. Luckily for us, we found a site that shares 1000+ lead generation strategies, ideas, best practices, and examples. Click here to learn more!
  • The key to online business growth is website traffic. Without this, marketers are unable to fill their marketing funnel. In this post, Gabrielle from Small Business Trends shares 25 ways to get more people to your website. Click here to learn more!


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