Everyone wants to be more effective on LinkedIn, whether generating leads or credibility. Do you know one of the simple reasons why many people fail to achieve either? This concise little video prompts you with a couple of simple questions that should help get you to bolster your small business growth strategy and increase the potency of your outreach.
It doesn’t matter if you are an e-guru or just a novice in the dojo of online business, everyone could benefit from learning a few new tricks and in this article e-business veteran Chris Muccio lays out a few LinkedIn networking tips that could help bolster your knowledge and improve your grasp of the pervasive and powerful platform that is LinkedIn.
You have committed to use LinkedIn for your marketing efforts. Now you are asking: "How to use LinkedIn to generate results?" One of the many challenges you are addressing include the fact that there are only 24 hours in a day and... you have a business to run. So what is the most effective path? The answer is that it depends on your business, current needs, and focus
Basically, there is no hard and fast rule. Some companies can spend an hour a day on LinkedIn and generate a ton of leads that pay off. Other companies can spend five to ten minutes and get the same results. As a guideline to start out with you can expect to spend about 15 minutes on LinkedIn most days and up to one hour on every few days. Over time you may find that your numbers differ from that guideline.
Why are you on LinkedIn?
What are your goals for LinkedIn?
Define this upfront and you will have a guide to what you need to do each day. Some common goals companies want to meet with LinkedIn include:
What is a typical LinkedIn user? LinkedIn claims a membership that is growing at a rate of 2 people per second, yet there really is not a typical "user." If you look around, you will find people who work solo and use LinkedIn as the proverbial office water cooler or you might find a multi billion dollar brand leveraging LinkedIn through a company page.