One of the greatest benefits LinkedIn offers is the ability to communicate directly with your target audience. However, with over 300 million users on LinkedIn, finding one's target audience is not the easiest thing to do. It requires some planning, testing and effort.
LinkedIn groups provide a unique way to communicate and build relationships with your target audience. Finding and participating in the right groups can be a key for both lead generation and generating results using LinkedIn. We recently had the opportunity to interview Cindy Kraft, the CFO-coach, who has built a very powerful business asset through growing a LinkedIn group for her CFO coaching market. Everyone wants this benefit and Cindy shared strategies that work for creating it.
What techniques can you employ to get more eyes onto your LinkedIn profile? Search Engine Optimization (SEO) is not just for Google anymore. You’ve spent time creating the perfect LinkedIn profile, and take time to update it regularly. Getting more eyes on your profile, and for longer periods of time, will increase the likelihood of a visitor becoming a contact, and a contact turning into a lead. Here are some great marketing ideas to help you get found on LinkedIn.