Today, we continue our new Summer Influencer Series! Each Wednesday, we will be highlighting five of the digital world's brightest minds.
It seems every year, there is a new flavor du jour when it comes to social tools and platforms to drive business. Facebook is a monster, but has serious limitations when it comes to selling B2B (business to business). LinkedIn is a powerhouse in the B2B space, but lacks the size of Facebook. Enter Google+. The opportunity is there for it to be a powerful presence on the digital business stage.
Are you looking for a quick way to generate leads online? Many companies find that their traffic numbers are lagging behind expectations and they need to get those numbers up quickly. Or, they are launching a new website and want to generate as much traffic as possible in a short time period. A focused, well-designed PPC campaign offers a way to get traffic numbers up in a short time period. But, before you jump into a campaign, you need to understand what PPC is and how it works.
Avoiding the most common blogging mistakes takes a bit of know-how, thought and experience. When blogging began well over a decade ago, it was mainly a forum where people could share their thoughts and experience on different subjects. Almost no businesses had a blog at that point in time.