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Digital Insight for Business Marketing

ROI Revealed - How Blogs are Growing Small Businesses

Posted by Chris Muccio on Jun 18, 2013 3:24:00 PM

Today, almost all business internet presences require some form of content marketing for leads and blogs are the tip of the spear in performing that function. They are brief, pointed, no-nonsense messages, small businesses can use to target their audience, draw them in to visit their websites and take valuable action to turn leads into sales.  

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Topics: inbound marketing for business, content marketing for leads, roi, leads, new customers, inbound marketing, prospects, business growth, small business growth

Outbound Vs Inbound Marketing: What is best for your business?

Posted by Chris Muccio on May 15, 2013 11:19:00 AM

The web is constantly evolving and with it, so is business. Many businesses are beginning to shift a higher percentage of their marketing budgets and resources from traditional marketing efforts to focus on inbound marketing. However, businesses must carefully evaluate their industry, current marketing ROI, and buyer behavior and demographics to determine whether an inbound or outbound marketing strategy will work best for them. 

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Topics: inbound marketing for business, roi, new customers, inbound marketing, business growth, small business growth

Anatomy of a PPC Campaign – A Quick Way to Generate Leads Online

Posted by Chris Muccio on Mar 6, 2013 8:01:00 AM

Are you looking for a quick way to generate leads online? Many companies find that their traffic numbers are lagging behind expectations and they need to get those numbers up quickly. Or, they are launching a new website and want to generate as much traffic as possible in a short time period. A focused, well-designed PPC campaign offers a way to get traffic numbers up in a short time period. But, before you jump into a campaign, you need to understand what PPC is and how it works.

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Topics: web traffic, PPC Success, Convert PPC traffic to leads, Get the most value from PPC, roi, leads, new customers, customer acquisition, Quick way to generate leads online, SEO, business growth

Your Competition is Wasting Money: How to Generate Web Traffic without PPC

Posted by Chris Muccio on Feb 26, 2013 8:49:00 PM

Your business needs high-quality traffic to grow. Generating traffic is essential for your inbound marketing efforts and your lead generation needs. High-quality traffic includes anyone who has a focused interest on your product or service. You need that quality to generate leads and funnel them into paying customers.  

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Topics: content marketing for leads, roi, leads, Generate web traffic without PPC, leads online, business growth

5 Ways to Generate Leads - Content Marketing Tips and Tricks

Posted by Chris Muccio on Feb 20, 2013 2:23:00 PM

Content marketing is here to stay. One focus of any company's marketing strategy is generating high-quality leads. Visitors with an interest in the company and its products want to see something besides product descriptions and high-pressure calls to action. Content marketing for leads is the way to increase sales conversions.

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Topics: content marketing for leads, roi, customer acquisition, interactive marketing, what is inbound marketing, rainmaker, leads online

Growing Businesses Use Inbound Marketing for Their Business. Here's How.

Posted by connor breen on Feb 19, 2013 7:30:00 PM

When company owners and entrepreneurs first foray into the realm of inbound marketing for business, the sheer amount of data purporting to prove the efficacy of said online marketing method can seem too good to be true. It's more affordable than traditional display marketing, more flexible and targeted than outbound marketing, and can provide more lucrative ROI compared to both. How can this be?   

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Topics: inbound marketing for business, content marketing for leads, roi, leads, new customers, inbound marketing, business growth, small business growth

Marketing Your Business Online - What is Inbound Marketing?

Posted by connor breen on Feb 12, 2013 12:13:00 PM

Marketing has seen profound changes in the past couple of decades. The past practices of newspaper advertisements along with TV and radio commercials are slowly waning. Today, in the Internet-dominated marketplace, inbound marketing for business is rapidly becoming one of the most effective forms of marketing. 

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Topics: inbound marketing for business, roi, new customers, inbound marketing, business growth, small business growth

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