Today’s podcast features the web-savvy Lorraine Ball in tandem with our host Chris Muccio and the topic up for discussion is Content Marketing. It only takes a couple of moments for the duo manage to dismantle a common myth of selling - having to cold-close or try high pressure, heavy handed tactics to make a sale. They share how using content strategically shift the way selling is done.
If internet marketing and online business pique your interest then this podcast is right up your alley. This week’s entrepreneur podcast brings us Chris Muccio and Vince Gelormine, the CEO of Web Promote, a internet marketing firm. The topic of discussion is one that has seen an increase of interest in the past few years, especially with SEO, and that is Pay-per-click ads.
Search engines love rich quality content. They want to see human readable sites that provide valuable information to visitors. When you have a website that offers this kind of data, you will see plenty of organic traffic coming your way. Content marketing strategies are something that many businesses can leverage. People looking for information will look to a website rich with content. That is the perfect way to draw them in as leads and paying customers.
Some businesses will get the most value from deploying content marketing strategies. Here are some businesses that will gain the most from putting quality content on their website:
Topics: content marketing for leads, business growth, search engine rankings, Quick way to generate leads online, what is content marketing, marketing for small businesses, online content marketing, Content Marketing
You bought into a PPC campaign. Your website traffic begins to pick up speed. But, your sales numbers are not moving up. In fact, your lead count is not increasing either. How do you convert PPC traffic to leads?
This is actually a common scenario that hits plenty of businesses who run a successful PPC campaign but do not have the rest of their marketing plan in place and functional before the campaign opens. The breakdown point is that PPC traffic is not converting to leads. It is critical to have the tools in place before you open your PPC campaign.
Here are six steps you need to take to improve your chances to convert PPC traffic to leads:
Topics: small business growth, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC, Generate Leads, Online Marketing, customer acquisition, leads
These days, it is not uncommon to hear business owners ask, "what is content marketing"? Most understand the value of content as it is something tangible and relatively easy to understand. The challenge is to understand it in the context of generating effective marketing which ultimately generate tangible results.
Converting web traffic to website revenue is usually the goal of having a business website. Whether your business is retail, wholesale, auction, services, or any other model, you want to gain attention of visitors and make them into customers.
A term you may or may not have heard of is the sales funnel. This concept addresses the stages that people go through from the time they become aware of a company until the moment they become a paying customer. The number of visitors at the beginning of the funnel is larger than the number of people who will become paying customers. But, you want to get as many paying customers as you can.
Here are seven steps for converting your visitors into paying customers:
Content marketing offers so many benefits that most companies would be foolish to not embrace it. It draws in plenty of organic traffic and keeps people coming back for more. To feed the sales funnel, content is the best way to draw qualified visitors into becoming leads.
There is one approach to this type of marketing that offers the same benefits as well as others: intense online content marketing. This type of marketing happens when you add content to your website every day or even multiple times a day. Ramping up a great deal of content in a short amount of time will give your website a big boost in traffic. The search engines will give high marks to the fresh content as long as it is quality and SEO rich.
What are some of the tangible benefits you will get by adopting intense online content marketing?
Are you looking for a quick way to generate leads online? Many companies find that their traffic numbers are lagging behind expectations and they need to get those numbers up quickly. Or, they are launching a new website and want to generate as much traffic as possible in a short time period. A focused, well-designed PPC campaign offers a way to get traffic numbers up in a short time period. But, before you jump into a campaign, you need to understand what PPC is and how it works.
PPC campaigns can generate a great deal of traffic for many business websites. But, some companies may find that the cost of the PPC campaign is too high for their business. It is important to match your traffic generation costs with your product's price point. Ideally, you will keep lowering your costs while increasing your sales.
Topics: Digital Business, business growth, new customers, leads online, customer acquisition, web traffic, PPC Success, Quick way to generate leads online, Convert PPC traffic to leads, Get the most value from PPC