Most small business owners and marketers spend a lot of time thinking about their customers. We spend countless hours trying to determine how best to connect with them, what offers would motivate them to purchase, and where we can find the best customers. The unfortunate truth is that for all the time we spend thinking about our customers, they are significantly less likely to spend much time thinking about our brand. In fact, it is almost certain that our customers do not think about us in their spare time unless they are properly motivated to do so.
Here at Social Fusion we recently conducted an online marketing survey to take stock of the strengths and deficiencies of small business marketing. For a complete overview of the results, check out this article. Our goal of conducting this survey was to find out where small businesses need the most help and then provide them with the information and tools that they need in order to take control of their online marketing efforts.
There is a ton of insight when it comes to the digital marketing field. It's not easy to keep up with the flow of new information and content that is produced each day. Having a goal of obtaining digital marketing success, the businesses that approach marketing strategically and tactically have a better chance of success. It's important to stay on top this information; to help, here are the 20 best articles from September to help your digital marketing needs.
Digital marketing is a field that is constantly in flux with new and adapted approaches to obtaining success. Businesses who successfully employ digital marketing are consistently using strategic approaches to distribute valuable content which, in turn, drives revenue. With the right strategy, businesses can reach their target audience and accomplish their marketing goals. Here are the 19 best articles from August to help your digital marketing needs.
Topics: Online Marketing
Here at The Social Fusion, we come across numerous content and articles we believe that are great posts everyone should read! This week we included topics in social media marketing, SEO, and online marketing. Each week, we'll have something new and different. Stay tuned for next week's post!
Digital Marketers who are tasked with creating social media campaigns often base their content planning around industry specific time frames. A new product release may spark a batch of content based around the new and improved features. A sale or limited edition item lends itself to a Facebook campaign to spread the word and increase sales.
Google+ has developed into a massive social platform within the past few years and features some of the world’s most interesting individuals. When a user creates a profile there are thousands of interesting and influential individuals on Google+ worth adding to your circle. These individuals are world-renowned in their respective fields and can fill your Google+ feed with rich information.
Everyone wants to be more effective on LinkedIn, whether generating leads or credibility. Do you know one of the simple reasons why many people fail to achieve either? This concise little video prompts you with a couple of simple questions that should help get you to bolster your small business growth strategy and increase the potency of your outreach.
You bought into a PPC campaign. Your website traffic begins to pick up speed. But, your sales numbers are not moving up. In fact, your lead count is not increasing either. How do you convert PPC traffic to leads?
This is actually a common scenario that hits plenty of businesses who run a successful PPC campaign but do not have the rest of their marketing plan in place and functional before the campaign opens. The breakdown point is that PPC traffic is not converting to leads. It is critical to have the tools in place before you open your PPC campaign.
Here are six steps you need to take to improve your chances to convert PPC traffic to leads:
Topics: PPC Success, Convert PPC traffic to leads, Get the most value from PPC, leads, customer acquisition, Quick way to generate leads online, Online Marketing, Generate Leads, small business growth